BEHR Trademark

Trademark Overview


On Monday, November 19, 2012, a trademark application was filed for BEHR with the United States Patent and Trademark Office. The USPTO has given the BEHR trademark a serial number of 85783332. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, April 13, 2024. This trademark is owned by Behr Process Corporation. The BEHR trademark is filed in the Chemical Products, Paint Products, Cosmetics & Cleaning Products, Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Furniture Products, Advertising, Business and Retail Services, Construction & Repair Services, Transportation & Storage Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

ONLINE JOURNALS, NAMELY, BLOGS FEATURING PAINTING AND DECORATING ADVICE AND COMMENTARY

SOFTWARE PROGRAM AND INSTRUCTIONAL MANUALS SOLD AS A UNIT FOR USE IN UPLOADING PHOTOGRAPHS PURSUANT TO PREVIEWING PAINT COLORS ON THE SUBJECT MATTER PHOTOGRAPHED; INTERACTIVE COMPUTER TERMINALS AND PROGRAMS FOR DISPLAYING INSTRUCTIONAL VIDEOS ON WOOD STAINING AND WATERPROOFING TECHNIQUES; COMPACT DISCS FEATURING PAINTING AND FAUX FINISHING INSTRUCTIONS; COMPUTER APPLICATION SOFTWARE FOR MOBILE PHONES, NAMELY, SOFTWARE FOR SELECTING INTERIOR AND EXTERIOR PAINT COLORS

DISTRIBUTION SERVICES, NAMELY, DELIVERY OF PAINT

PAINT BRUSHES, PAINT ROLLER COVERS, PAINT COLOR SAMPLE KITS COMPRISING PAINT ROLLERS, PAINT ROLLER HANDLES, PAINT TRAYS SOLD AS A UNIT; PAINT COLOR CARDS; PAINT COLOR CHIPS DISPLAYED ON PAPER; PAINT COLOR FAN DECKS; PRINTED PAINT COLOR SAMPLE CARDS; STAIN COLOR SAMPLE CARDS; NEWSLETTERS, MAGAZINES AND INSTRUCTIONAL BROCHURES IN THE FIELD OF PAINT, PAINTING, FAUX FINISHING AND RELATED TOPICS; PRINTED MATERIALS, NAMELY, PLACARDS OF PAPER OR CARDBOARD FOR DISPLAYING INTERIOR AND EXTERIOR PAINT COLOR SAMPLES

PAINTING CONTRACTOR SERVICES

DEGREASING PREPARATIONS NOT USED IN MAJUFACTURING PROCESSES FOR USE ON CONCRETE AND OTHER MASONRY SURFACES; CONCRETE CLEANERS; RUST REMOVERS FOR CONCRETE; ETCHERS FOR CONCRETE; WOOD STRIPPING AND CLEANING PREPARATIONS; PAINT REMOVING PREPARATIONS

INTERIOR AND EXTERIOR PAINTS; PRIMERS; GLAZES; VARNISHES; SEALERS IN THE NATURE OF PAINT SEALERS AND WOOD SEALERS; STAINS IN THE NATURE OF WOOD STAINS; TINTING BASE IN THE NATURE OF PAINT FOR MIXING PAINTS; COATINGS IN THE NATURE OF CLEAR FINISHES FOR WOOD; WOOD PRESERVATIVES; CONCRETE COLORING IN THE NATURE OF PAINT; PORCH AND FLOOR PAINTS; COATINGS IN THE NATURE OF CONCRETE AND OTHER MASONRY SEALERS

ONLINE ORDERING SERVICES AND ONLINE RETAIL STORE SERVICES IN THE FIELD OF ARCHITECTURAL COATINGS IN THE NATURE OF PAINTS AND INTERIOR AND EXTERIOR HOME DECOR GOODS

WATERPROOFING PREPARATIONS FOR USE ON WOOD, MASONRY AND OTHER POROUS SURFACES; ETCHERS, NAMELY, ETCHING GELS AND ETCHING SOLUTIONS

KIOSKS AND DISPLAY RACKS FOR DISPLAYING INTERIOR AND EXTERIOR PAINT COLOR SAMPLES AND SAMPLE CARDS; KIOSKS FOR DISPLAYING WOOD STAIN COLOR SAMPLES

INTERIOR AND EXTERIOR HOME DECORATION, DÉCOR AND DESIGN CONSULTATION SERVICES; PROVIDING A WEBSITE FEATURING INTERIOR AND EXTERIOR DESIGN INFORMATION IN THE FIELD OF INTERIOR AND EXTERIOR PAINT COLOR SELECTION
behr

General Information


Serial Number85783332
Word MarkBEHR
Filing DateMonday, November 19, 2012
Status800 - REGISTERED AND RENEWED
Status DateSaturday, April 13, 2024
Registration Number4442553
Registration DateTuesday, December 3, 2013
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 17, 2013

Trademark Statements


Goods and ServicesONLINE JOURNALS, NAMELY, BLOGS FEATURING PAINTING AND DECORATING ADVICE AND COMMENTARY
Goods and ServicesSOFTWARE PROGRAM AND INSTRUCTIONAL MANUALS SOLD AS A UNIT FOR USE IN UPLOADING PHOTOGRAPHS PURSUANT TO PREVIEWING PAINT COLORS ON THE SUBJECT MATTER PHOTOGRAPHED; INTERACTIVE COMPUTER TERMINALS AND PROGRAMS FOR DISPLAYING INSTRUCTIONAL VIDEOS ON WOOD STAINING AND WATERPROOFING TECHNIQUES; COMPACT DISCS FEATURING PAINTING AND FAUX FINISHING INSTRUCTIONS; COMPUTER APPLICATION SOFTWARE FOR MOBILE PHONES, NAMELY, SOFTWARE FOR SELECTING INTERIOR AND EXTERIOR PAINT COLORS
Goods and ServicesDISTRIBUTION SERVICES, NAMELY, DELIVERY OF PAINT
Goods and ServicesPAINT BRUSHES, PAINT ROLLER COVERS, PAINT COLOR SAMPLE KITS COMPRISING PAINT ROLLERS, PAINT ROLLER HANDLES, PAINT TRAYS SOLD AS A UNIT; PAINT COLOR CARDS; PAINT COLOR CHIPS DISPLAYED ON PAPER; PAINT COLOR FAN DECKS; PRINTED PAINT COLOR SAMPLE CARDS; STAIN COLOR SAMPLE CARDS; NEWSLETTERS, MAGAZINES AND INSTRUCTIONAL BROCHURES IN THE FIELD OF PAINT, PAINTING, FAUX FINISHING AND RELATED TOPICS; PRINTED MATERIALS, NAMELY, PLACARDS OF PAPER OR CARDBOARD FOR DISPLAYING INTERIOR AND EXTERIOR PAINT COLOR SAMPLES
Goods and ServicesPAINTING CONTRACTOR SERVICES
Goods and ServicesDEGREASING PREPARATIONS NOT USED IN MAJUFACTURING PROCESSES FOR USE ON CONCRETE AND OTHER MASONRY SURFACES; CONCRETE CLEANERS; RUST REMOVERS FOR CONCRETE; ETCHERS FOR CONCRETE; WOOD STRIPPING AND CLEANING PREPARATIONS; PAINT REMOVING PREPARATIONS
Goods and ServicesINTERIOR AND EXTERIOR PAINTS; PRIMERS; GLAZES; VARNISHES; SEALERS IN THE NATURE OF PAINT SEALERS AND WOOD SEALERS; STAINS IN THE NATURE OF WOOD STAINS; TINTING BASE IN THE NATURE OF PAINT FOR MIXING PAINTS; COATINGS IN THE NATURE OF CLEAR FINISHES FOR WOOD; WOOD PRESERVATIVES; CONCRETE COLORING IN THE NATURE OF PAINT; PORCH AND FLOOR PAINTS; COATINGS IN THE NATURE OF CONCRETE AND OTHER MASONRY SEALERS
Goods and ServicesONLINE ORDERING SERVICES AND ONLINE RETAIL STORE SERVICES IN THE FIELD OF ARCHITECTURAL COATINGS IN THE NATURE OF PAINTS AND INTERIOR AND EXTERIOR HOME DECOR GOODS
Goods and ServicesWATERPROOFING PREPARATIONS FOR USE ON WOOD, MASONRY AND OTHER POROUS SURFACES; ETCHERS, NAMELY, ETCHING GELS AND ETCHING SOLUTIONS
Goods and ServicesKIOSKS AND DISPLAY RACKS FOR DISPLAYING INTERIOR AND EXTERIOR PAINT COLOR SAMPLES AND SAMPLE CARDS; KIOSKS FOR DISPLAYING WOOD STAIN COLOR SAMPLES
Goods and ServicesINTERIOR AND EXTERIOR HOME DECORATION, DÉCOR AND DESIGN CONSULTATION SERVICES; PROVIDING A WEBSITE FEATURING INTERIOR AND EXTERIOR DESIGN INFORMATION IN THE FIELD OF INTERIOR AND EXTERIOR PAINT COLOR SELECTION

Classification Information


International Class001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry.
US Class Codes001, 005, 006, 010, 026, 046
Class Status Code6 - Active
Class Status DateWednesday, November 28, 2012
Primary Code001
First Use Anywhere DateSaturday, April 30, 1983
First Use In Commerce DateSaturday, April 30, 1983

International Class002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.
US Class Codes006, 011, 016
Class Status Code6 - Active
Class Status DateWednesday, November 28, 2012
Primary Code002
First Use Anywhere DateSaturday, November 30, 1946
First Use In Commerce DateSaturday, November 30, 1946

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, November 28, 2012
Primary Code003
First Use Anywhere DateTuesday, August 31, 1976
First Use In Commerce DateTuesday, August 31, 1976

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, November 28, 2012
Primary Code009
First Use Anywhere DateMonday, May 31, 2004
First Use In Commerce DateMonday, May 31, 2004

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, November 28, 2012
Primary Code016
First Use Anywhere DateFriday, July 12, 1991
First Use In Commerce DateFriday, July 12, 1991

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateWednesday, November 28, 2012
Primary Code020
First Use Anywhere DateMonday, January 13, 2003
First Use In Commerce DateMonday, January 13, 2003

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, November 28, 2012
Primary Code035
First Use Anywhere DateMonday, January 13, 2003
First Use In Commerce DateMonday, January 13, 2003

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateWednesday, November 28, 2012
Primary Code037
First Use Anywhere DateMonday, January 31, 2011
First Use In Commerce DateMonday, January 31, 2011

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateWednesday, November 28, 2012
Primary Code039
First Use Anywhere DateMonday, January 31, 2011
First Use In Commerce DateMonday, January 31, 2011

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, November 28, 2012
Primary Code041
First Use Anywhere DateWednesday, August 31, 2011
First Use In Commerce DateWednesday, August 31, 2011

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, November 28, 2012
Primary Code042
First Use Anywhere DateMonday, March 31, 2003
First Use In Commerce DateMonday, March 31, 2003

Trademark Owner History


Party NameBEHR PROCESS LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSANTA ANA, CA 92705-5044

Party NameBehr Process Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92705

Party NameBehr Process Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92704

Party NameBehr Process Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92704

Trademark Events


Event DateEvent Description
Tuesday, February 19, 2013NON-FINAL ACTION WRITTEN
Thursday, November 22, 2012NEW APPLICATION ENTERED
Wednesday, November 28, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, February 7, 2013ASSIGNED TO EXAMINER
Tuesday, February 19, 2013NON-FINAL ACTION WRITTEN
Wednesday, February 20, 2013NON-FINAL ACTION MAILED
Thursday, July 18, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 18, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, July 18, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, July 18, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, July 26, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, August 8, 2013ASSIGNED TO LIE
Wednesday, August 14, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, August 28, 2013NOTICE OF PUBLICATION
Tuesday, September 17, 2013PUBLISHED FOR OPPOSITION
Tuesday, December 3, 2013REGISTERED-PRINCIPAL REGISTER
Friday, June 30, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, September 28, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 3, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, December 3, 2019TEAS SECTION 8 & 15 RECEIVED
Tuesday, January 28, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, February 4, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, February 4, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, December 3, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, December 4, 2023TEAS SECTION 8 & 9 RECEIVED
Saturday, April 13, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, April 13, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, April 13, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, April 13, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, June 20, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP