BEHIND THE MAGIC Trademark

Trademark Overview


On Friday, August 23, 2019, a trademark application was filed for BEHIND THE MAGIC with the United States Patent and Trademark Office. The USPTO has given the BEHIND THE MAGIC trademark a serial number of 88590910. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, February 19, 2024. This trademark is owned by Essence Communications Inc.. The BEHIND THE MAGIC trademark is filed in the Education & Entertainment Services category with the following description:

Entertainment services, namely, organizing and conducting an awards ceremony to recognize the achievements of girls and women of color; Entertainment services, namely, arranging awards ceremonies to provide recognition and incentives to celebrates the achievements by girls and women of color and demonstrate excellence in girls and women of color; Publishing of online journals in the nature of blogs; Publishing of electronic publications, namely, social media pages on websites; Entertainment services, namely, digital video and audio publishing services in the nature of publishing online, non-downloadable video and audio recordings in the fields of beauty, education, the arts, fashion, health and nutrition, self-improvement, social awareness and cultural heritage; Providing websites and social media postings in the nature of online, non-downloadable articles, photographs, and commentary recognizing the achievements of girls and women of color in the fields of education, the arts, and cul...
behind the magic

General Information


Serial Number88590910
Word MarkBEHIND THE MAGIC
Filing DateFriday, August 23, 2019
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, February 19, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 24, 2020

Trademark Statements


Goods and ServicesEntertainment services, namely, organizing and conducting an awards ceremony to recognize the achievements of girls and women of color; Entertainment services, namely, arranging awards ceremonies to provide recognition and incentives to celebrates the achievements by girls and women of color and demonstrate excellence in girls and women of color; Publishing of online journals in the nature of blogs; Publishing of electronic publications, namely, social media pages on websites; Entertainment services, namely, digital video and audio publishing services in the nature of publishing online, non-downloadable video and audio recordings in the fields of beauty, education, the arts, fashion, health and nutrition, self-improvement, social awareness and cultural heritage; Providing websites and social media postings in the nature of online, non-downloadable articles, photographs, and commentary recognizing the achievements of girls and women of color in the fields of education, the arts, and cultural heritage

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateSaturday, September 7, 2019
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameEssence Communications Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBrooklyn, NY 11232

Party NameEssence Communications Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBrooklyn, NY 11232

Trademark Events


Event DateEvent Description
Tuesday, February 20, 2024ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, February 19, 2024ABANDONMENT - NO USE STATEMENT FILED
Thursday, October 19, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, October 19, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, October 19, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, October 19, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, October 13, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, October 13, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, October 13, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, October 13, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, July 28, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, July 27, 2023SOU EXTENSION 5 GRANTED
Wednesday, July 19, 2023SOU EXTENSION 5 FILED
Wednesday, July 26, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, July 19, 2023SOU TEAS EXTENSION RECEIVED
Saturday, January 21, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, January 19, 2023SOU EXTENSION 4 GRANTED
Thursday, January 19, 2023SOU EXTENSION 4 FILED
Thursday, January 19, 2023SOU TEAS EXTENSION RECEIVED
Thursday, July 21, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, July 19, 2022SOU EXTENSION 3 GRANTED
Tuesday, July 19, 2022SOU EXTENSION 3 FILED
Tuesday, July 19, 2022SOU TEAS EXTENSION RECEIVED
Friday, January 14, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, January 12, 2022SOU EXTENSION 2 GRANTED
Wednesday, January 12, 2022SOU EXTENSION 2 FILED
Wednesday, January 12, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, July 20, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, July 16, 2021SOU EXTENSION 1 GRANTED
Friday, July 16, 2021SOU EXTENSION 1 FILED
Friday, July 16, 2021SOU TEAS EXTENSION RECEIVED
Tuesday, January 19, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 24, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 24, 2020PUBLISHED FOR OPPOSITION
Wednesday, November 4, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, October 19, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 8, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 7, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 7, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, April 7, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, April 7, 2020NON-FINAL ACTION E-MAILED
Tuesday, April 7, 2020NON-FINAL ACTION WRITTEN
Thursday, March 26, 2020EXAMINER'S AMENDMENT ENTERED
Thursday, March 26, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, March 26, 2020EXAMINERS AMENDMENT E-MAILED
Thursday, March 26, 2020EXAMINERS AMENDMENT -WRITTEN
Tuesday, March 17, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, March 16, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 16, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, December 13, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 13, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, December 13, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 13, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, October 10, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, October 10, 2019NON-FINAL ACTION E-MAILED
Thursday, October 10, 2019NON-FINAL ACTION WRITTEN
Wednesday, September 18, 2019ASSIGNED TO EXAMINER
Saturday, September 7, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 27, 2019NEW APPLICATION ENTERED