BEHIND THE HYPE Trademark
Trademark Overview
On Tuesday, August 17, 2021, a trademark application was filed for BEHIND THE HYPE with the United States Patent and Trademark Office. The USPTO has given the BEHIND THE HYPE trademark a serial number of 90886538. The federal status of this trademark filing is REGISTERED as of Tuesday, September 6, 2022. This trademark is owned by Hypebeast Hong Kong Limited. The BEHIND THE HYPE trademark is filed in the Education & Entertainment Services category with the following description:
providing online non-downloadable videos in the fields of streetwear fashion, footwear, entertainment, music, art, technology and sports
General Information
| Serial Number | 90886538 |
| Word Mark | BEHIND THE HYPE |
| Filing Date | Tuesday, August 17, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 6, 2022 |
| Registration Number | 6838987 |
| Registration Date | Tuesday, September 6, 2022 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 21, 2022 |
Trademark Statements
| Goods and Services | providing online non-downloadable videos in the fields of streetwear fashion, footwear, entertainment, music, art, technology and sports |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 5, 2021 |
| Primary Code | 041 |
| First Use Anywhere Date | Saturday, January 18, 2020 |
| First Use In Commerce Date | Saturday, January 18, 2020 |
Trademark Owner History
| Party Name | Hypebeast Hong Kong Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New Territories
HK |
| Party Name | Hypebeast Hong Kong Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Hong Kong
HK |
| Party Name | Hypebeast Hong Kong Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Hong Kong
HK |
Trademark Events
| Event Date | Event Description |
| Wednesday, March 1, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, March 1, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 1, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, March 1, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, March 1, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, September 6, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, September 6, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 21, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 21, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 1, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, May 13, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, May 12, 2022 | ASSIGNED TO EXAMINER |
| Sunday, October 17, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Sunday, October 17, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Sunday, October 17, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 5, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, August 20, 2021 | NEW APPLICATION ENTERED |
