| Serial Number | 97829363 |
| Word Mark | BEHIND THE HOOK |
| Filing Date | Wednesday, March 8, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 2, 2024 |
| Registration Number | 7344457 |
| Registration Date | Tuesday, April 2, 2024 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 16, 2024 |
| Goods and Services | Entertainment services in the nature of an ongoing reality based television program; Entertainment, namely, a continuing truck and tractor pulling show broadcast over television, satellite, audio, and video media; Entertainment, namely, production of a program about truck and tractor pulling; Educational and entertainment services, namely, a continuing program about truck and tractor pulling accessible by means of radio, television, satellite, audio, video, web-based applications, mobile phone applications, computer networks |
| Description of Mark | The mark consists of a shield diagonally containing the words "BEHIND THE HOOK" with a hook and chain encasing the word "BEHIND" on two sides and hooking into the "D". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 29, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, December 1, 2022 |
| First Use In Commerce Date | Thursday, December 1, 2022 |
| Party Name | Northwestern Ohio Tractor Pullers, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Bowling Green, OH 43402 |
| Party Name | Northwestern Ohio Tractor Pullers, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Bowling Green, OH 43402 |
| Party Name | Northwestern Ohio Tractor Pullers, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Bowling Green, OH 43402 |
| Event Date | Event Description |
| Tuesday, April 2, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, April 2, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 16, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 16, 2024 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 27, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, December 8, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 6, 2023 | ASSIGNED TO EXAMINER |
| Thursday, March 30, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, March 29, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, March 11, 2023 | NEW APPLICATION ENTERED |