BEHIND THE FLAVOR Trademark
Trademark Overview
On Friday, May 9, 2025, a trademark application was filed for BEHIND THE FLAVOR with the United States Patent and Trademark Office. The USPTO has given the BEHIND THE FLAVOR trademark a serial number of 99177151. The federal status of this trademark filing is REGISTERED as of Tuesday, December 23, 2025. This trademark is owned by Beck Flavors, Inc.. The BEHIND THE FLAVOR trademark is filed in the Education & Entertainment Services category with the following description:
Entertainment services, namely, providing video podcasts in the field of food and beverage; Entertainment services, namely, providing podcasts in the field of food and beverage
General Information
| Serial Number | 99177151 |
| Word Mark | BEHIND THE FLAVOR |
| Filing Date | Friday, May 9, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 23, 2025 |
| Registration Number | 8076671 |
| Registration Date | Tuesday, December 23, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 4, 2025 |
Trademark Statements
| Goods and Services | Entertainment services, namely, providing video podcasts in the field of food and beverage; Entertainment services, namely, providing podcasts in the field of food and beverage |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 9, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, June 1, 2025 |
| First Use In Commerce Date | Sunday, June 1, 2025 |
Trademark Owner History
| Party Name | Beck Flavors, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Maryland Heights, MO 63043 |
| Party Name | Beck Flavors, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Maryland Heights, MO 63043 |
| Party Name | Beck Flavors, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Maryland Heights, MO 63043 |
Trademark Events
| Event Date | Event Description |
| Friday, May 9, 2025 | NEW APPLICATION ENTERED |
| Friday, May 9, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, June 4, 2025 | TEAS AMENDMENT OF USE RECEIVED |
| Wednesday, June 4, 2025 | USE AMENDMENT FILED |
| Wednesday, June 4, 2025 | AMENDMENT TO USE PROCESSING COMPLETE |
| Wednesday, September 24, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, October 1, 2025 | USE AMENDMENT ACCEPTED |
| Wednesday, October 1, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 29, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 4, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 4, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 23, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 23, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
