| Serial Number | 99260231 |
| Word Mark | BEHIND THE FEED |
| Filing Date | Monday, June 30, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, November 26, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Providing a web site featuring information in the field of mental health and wellness; Providing mental health and wellness information via social media mobile applications; Providing mental health and wellness information via social media websites; Consulting services in the field of mental health and wellness; Providing health information via social media websites; Providing health information via social media mobile applications |
| Goods and Services | Providing a website featuring an online marketplace for exchanging goods and services with other users; Provision of an on-line marketplace for buyers and sellers of streaming and non-downloadable video, audio, text, and interactive content in the field of mental wellness and personal development; downloadable materials including workbooks and guides; live events, workshops, and facilitated groups; creator-run subscriptions providing ongoing access to insights, tools, services, and experiences; related content and services offered by individuals from diverse professional and creative backgrounds. |
| Goods and Services | Providing a website featuring blogs and non-downloadable publications in the nature of articles, essays and personal narratives in the field(s) of mental wellness, emotional health, and personal development.; On-line video journals, namely, vlogs featuring nondownloadable videos in the field of mental wellness, emotional health, and personal development, created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring wellness through a variety of lived experiences and disciplines.; Providing online, non-downloadable, short-form videos in the field of mental wellness, emotional health, and personal development, featuring live and asynchronously delivered recorded content created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring wellness through a variety of lived experiences and disciplines via social media websites; Providing online, non-downloadable, short-form videos in the field of mental wellness, emotional health, and personal development, featuring live and asynchronously delivered recorded content created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring wellness through a variety of lived experiences and disciplines via social media mobile applications; Providing online non-downloadable videos in the field of mental wellness, emotional health, and personal development, featuring live and asynchronously delivered recorded content created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring wellness through a variety of lived experiences and disciplines.; Providing online non-downloadable visual and audio recordings featuring live and asynchronously delivered recorded content created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring mental wellness, emotional health, and personal development, through a variety of lived experiences and disciplines. |
| Goods and Services | Providing a web site allowing users to upload on-line videos for sharing with others for motivational and inspirational purposes; Computer services, namely, creating an on-line community for registered users to share personal wellness content, participate in peer discussions, form virtual support groups, facilitate live virtual events, and engage in social networking related to mental wellness, emotional health, and personal development.; Providing on-line non-downloadable software for recommending customized content in the field of mental wellness, emotional health, and personal development, based on user behavior and preferences.; Providing on-line non-downloadable software for users and content creators to access analytics and engagement metrics for non-downloadable video, audio, and text content related to mental wellness and personal development.; Providing on-line non-downloadable software for enabling users to create, manage, and operate digital storefronts, schedule services, and facilitate transactions related to mental wellness, emotional health, and personal development.; Providing on-line non-downloadable software for users and content creators to create, access, and share multimedia content, participate in virtual communities, and access a marketplace related to mental wellness and personal development, through a web-based platform optimized for mobile use.; Providing an online non-downloadable Internet-based system application featuring technology enabling users to upload, display, post, create, and share text, video, audio, images, and multimedia content related to mental wellness, emotional health, and personal development, including live and asynchronous sharing, and reflecting diverse lived experiences across such fields as health, education, entertainment, and sports. |
| Goods and Services | Streaming of audio and video tethered downloads; Over-the-top (OTT) streaming of audiovisual and multimedia content in the fields of mental wellness, emotional health, and personal development, featuring live and recorded content created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring wellness through a variety of lived experiences, disciplines and material; Streaming of audiovisual and multimedia content in the fields of mental wellness, emotional health, and personal development, featuring live and recorded content created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring wellness through a variety of lived experiences, disciplines and material on the Internet |
| Goods and Services | Downloadable mobile applications for providing information in the field of mental health and wellness.; Downloadable mobile applications for accessing a marketplace featuring wellness-related services and content.; Downloadable mobile applications for participating in virtual support groups. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 30, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 30, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 30, 2025 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 30, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 30, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 30, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Clearwater, FL 33763 |
| Event Date | Event Description |
| Monday, June 30, 2025 | NEW APPLICATION ENTERED |
| Monday, June 30, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, November 18, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, November 26, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 26, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, November 26, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |