| Serial Number | 88612979 |
| Word Mark | BEHIND THE CLICK |
| Filing Date | Wednesday, September 11, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 17, 2020 |
| Registration Number | 6201736 |
| Registration Date | Tuesday, November 17, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 28, 2020 |
| Goods and Services | downloadable computer software in the field of data marketing; recorded computer software in the field of data marketing |
| Goods and Services | Advertising and publicity services, namely, promoting the goods, services of third parties through digital and online medium; Statistical evaluations of marketing data |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 18, 2019 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, September 17, 2020 |
| First Use In Commerce Date | Thursday, September 17, 2020 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 25, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, September 17, 2020 |
| First Use In Commerce Date | Thursday, September 17, 2020 |
| Party Name | Big Voodoo Interactive, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Easthampton, MA 01027 |
| Party Name | Big Voodoo Interactive, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Holyoke, MA 01040 |
| Party Name | Big Voodoo Interactive, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Northampton, MA 01060 |
| Event Date | Event Description |
| Saturday, September 14, 2019 | NEW APPLICATION ENTERED |
| Wednesday, September 25, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 12, 2019 | ASSIGNED TO EXAMINER |
| Monday, December 16, 2019 | NON-FINAL ACTION WRITTEN |
| Monday, December 16, 2019 | NON-FINAL ACTION E-MAILED |
| Monday, December 16, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, December 18, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 18, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 18, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, December 19, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, December 23, 2019 | ASSIGNED TO LIE |
| Wednesday, January 8, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 28, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 28, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 24, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, September 17, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, October 1, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, September 17, 2020 | USE AMENDMENT FILED |
| Thursday, October 1, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, October 9, 2020 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, October 10, 2020 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 17, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, April 8, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, April 8, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 8, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 8, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, April 8, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, February 9, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, February 9, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, February 9, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, February 9, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, February 9, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, November 17, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |