| Serial Number | 85589979 |
| Word Mark | BEHAVIORMATRIX |
| Filing Date | Thursday, April 5, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 17, 2020 |
| Registration Number | 4348907 |
| Registration Date | Tuesday, June 11, 2013 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 26, 2013 |
| Indication of Colors claimed | The color(s) gray, orange, yellow, blue, teal is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the word "BEHAVIOR" in gray stylized letters and the word "MATRIX" in orange stylized letters. Before the wording appears a stylized representation of a person in gray with an orange circle for a head. Below the person's arm on the left side are squares in various shades of yellow and orange and on the right side are squares in shades of blue and teal. The background is transparent. |
| Goods and Services | business information services, namely, managing, tracking, and reporting individual perceptions, motivations, behavior, and behavioral trends, and behavioral predictive modeling |
| Pseudo Mark | BEHAVIOR MATRIX |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 17, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, April 3, 2012 |
| First Use In Commerce Date | Tuesday, April 3, 2012 |
| Party Name | Behavior Matrix, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Blue Bell, PA 19422 |
| Party Name | Behavior Matrix, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Blue Bell, PA 19422 |
| Party Name | Behavior Matrix, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Blue Bell, PA 19422 |
| Event Date | Event Description |
| Friday, January 17, 2020 | CANCELLED SEC. 8 (6-YR) |
| Monday, June 11, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, June 11, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 26, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 26, 2013 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 6, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, February 16, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, February 11, 2013 | ASSIGNED TO LIE |
| Wednesday, January 30, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 15, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, January 15, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 15, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 20, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, July 20, 2012 | NON-FINAL ACTION E-MAILED |
| Friday, July 20, 2012 | NON-FINAL ACTION WRITTEN |
| Thursday, July 19, 2012 | ASSIGNED TO EXAMINER |
| Thursday, April 19, 2012 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Friday, April 13, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, April 9, 2012 | NEW APPLICATION ENTERED IN TRAM |