| Serial Number | 99033230 |
| Word Mark | BEHAVIORALLY |
| Filing Date | Friday, February 7, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, September 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, September 9, 2025 |
| Description of Mark | The mark consists of the black stylized wording "BEHAVIORALLY" with the letter "O" being formed by a shaded pink circle. The color white in the mark represents background, shading, and/or transparent areas and is not part of the mark. |
| Goods and Services | Downloadable computer software for conducting, collecting, processing, analyzing and transmitting market information, market insights and market research in the field of marketing and advertising; Downloadable computer software for measuring and analyzing consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls in the field of product advertising and opinion polling; Downloadable reports about marketing and advertising; Downloadable software for conducting, collecting, processing, analyzing and transmitting market information, market insights and market research |
| Indication of Colors claimed | The color(s) black and pink is/are claimed as a feature of the mark. |
| Goods and Services | Advertising, marketing and promotion services; Advertising and marketing research services; Business data analyses; Advertising planning; Advertising consultation; Analysis of advertising response; Advertising and marketing consultancy; Modeling for advertising, marketing or sales promotion; Statistical evaluations of advertising and marketing data; Collection and analysis of market research and market data and statistics; Business data analysis, namely, data analytics and measurement services relating to and for use in marketing and advertising, product advertising, opinion polling, consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls; Marketing and business consulting services, namely, tracking, analyzing and predicting consumer behavior; Business consulting services, namely, providing strategies, insight, and guidance on marketing and consumer behavior; Business marketing consulting services, namely, providing shopping information based on research data and consumer behavior |
| Goods and Services | Data analytics and measurement services, namely, providing online non-downloadable computer software for creating electronic reports and analysis relating to and for use in marketing and advertising, product advertising, opinion polling, consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls; Providing an online non-downloadable computer software platform for conducting product and market surveys, and analyzing market research data and consumer response |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 7, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 7, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 7, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Behaviorally, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Teaneck, NJ 07666 |
| Party Name | Behaviorally, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Teaneck, NJ 07666 |
| Event Date | Event Description |
| Friday, February 7, 2025 | NEW APPLICATION ENTERED |
| Tuesday, May 27, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, July 17, 2025 | ASSIGNED TO EXAMINER |
| Friday, July 18, 2025 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Friday, July 18, 2025 | PRIORITY ACTION WRITTEN |
| Friday, July 18, 2025 | PRIORITY ACTION E-MAILED |
| Tuesday, August 5, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Friday, February 7, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, August 5, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, August 5, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, August 5, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, August 6, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 3, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 9, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 9, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |