BEHAVIOR / SHIFT Trademark
Trademark Overview
On Wednesday, August 28, 2024, a trademark application was filed for BEHAVIOR / SHIFT with the United States Patent and Trademark Office. The USPTO has given the BEHAVIOR / SHIFT trademark a serial number of 98721222. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, May 20, 2025. This trademark is owned by The Lantern Group, Inc.. The BEHAVIOR / SHIFT trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Paper & Printed Material Products categories with the following description:
Downloadable educational materials, namely, printable worksheets, work book in the field of life guidance, self help
Printed materials, namely, journals featuring life guidance, self help; Printed plans for life guidance, self help; Printed worksheets in the field of life guidance, self help
General Information
| Serial Number | 98721222 |
| Word Mark | BEHAVIOR / SHIFT |
| Filing Date | Wednesday, August 28, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 20, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 20, 2025 |
Trademark Statements
| Description of Mark | The mark consists of the capitalized words "BEHAVIOR" and "SHIFT" below an image of a brain, with a diagonal line intersecting the brain image and in between the words "BEHAVIOR" and "SHIFT". |
| Goods and Services | Downloadable educational materials, namely, printable worksheets, work book in the field of life guidance, self help |
| Goods and Services | Printed materials, namely, journals featuring life guidance, self help; Printed plans for life guidance, self help; Printed worksheets in the field of life guidance, self help |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "BEHAVIOR SHIFT" |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 28, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, August 26, 2024 |
| First Use In Commerce Date | Monday, August 26, 2024 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 28, 2024 |
| Primary Code | 016 |
| First Use Anywhere Date | Monday, August 26, 2024 |
| First Use In Commerce Date | Monday, August 26, 2024 |
Trademark Owner History
| Party Name | The Lantern Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55404-3249 |
| Party Name | The Lantern Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55404-3249 |
Trademark Events
| Event Date | Event Description |
| Wednesday, August 28, 2024 | NEW APPLICATION ENTERED |
| Monday, March 10, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, March 10, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 11, 2025 | ASSIGNED TO EXAMINER |
| Friday, March 21, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, April 16, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 16, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, March 21, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, March 21, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, April 16, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 16, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 16, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, May 14, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 20, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 20, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
