| Serial Number | 98345939 |
| Word Mark | BEH |
| Filing Date | Sunday, January 7, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 17, 2024 |
| Registration Number | 7607463 |
| Registration Date | Tuesday, December 17, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 10, 2024 |
| Description of Mark | The mark consists of lines forming a panda and the non-programmed letters "BEH" underneath. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising and marketing; Business research; Internet advertising services; Marketing research; On-line advertising on a computer network; Provision of an on-line marketplace for buyers and sellers of goods and services; Purchasing agents; Sales promotion for others; Shop window dressing; Sponsorship search |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 6, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, October 11, 2023 |
| First Use In Commerce Date | Wednesday, October 11, 2023 |
| Party Name | Hangzhou Anrushi E-commerce Co., LTD |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Hangzhou, Zhejiang 310000 CN |
| Party Name | Hangzhou Anrushi E-commerce Co., LTD |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Hangzhou, Zhejiang 310000 CN |
| Party Name | Hangzhou Anrushi E-commerce Co., LTD |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Hangzhou, Zhejiang 310000 CN |
| Event Date | Event Description |
| Thursday, April 25, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, April 25, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, August 2, 2024 | ASSIGNED TO EXAMINER |
| Saturday, August 3, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, January 7, 2024 | NEW APPLICATION ENTERED |
| Wednesday, August 21, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 10, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 10, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 17, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 17, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |