BEGIN SMART Trademark

Trademark Overview


On Monday, June 9, 2008, a trademark application was filed for BEGIN SMART with the United States Patent and Trademark Office. The USPTO has given the BEGIN SMART trademark a serial number of 77494443. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, March 8, 2018. This trademark is owned by Begin Smart LLC. The BEGIN SMART trademark is filed in the Paper & Printed Material Products and Education & Entertainment Services categories with the following description:

Book publishing services; providing education information and education multimedia content via a web site on childhood development and a developmental program for children that encourages the physical, social, emotional and intellectual growth of babies and toddlers

children's books, educational books featuring a developmental program for children
begin smart

General Information


Serial Number77494443
Word MarkBEGIN SMART
Filing DateMonday, June 9, 2008
Status800 - REGISTERED AND RENEWED
Status DateThursday, March 8, 2018
Registration Number3575472
Registration DateTuesday, February 17, 2009
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 2, 2008

Trademark Statements


Goods and ServicesBook publishing services; providing education information and education multimedia content via a web site on childhood development and a developmental program for children that encourages the physical, social, emotional and intellectual growth of babies and toddlers
Description of MarkThe mark consists of the word "BEGIN" in black letters, the word "SMART" in white letters with a yellow baby chick coming out of a white shell within a black semicircle, the color orange appears in the beak of the chick, and all within a yellow circle with a wavy yellow line through the middle of the mark.
Goods and Serviceschildren's books, educational books featuring a developmental program for children
Indication of Colors claimedThe color(s) Black, white, orange and yellow is/are claimed as a feature of the mark.

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, June 16, 2008
Primary Code016
First Use Anywhere DateWednesday, June 4, 2008
First Use In Commerce DateWednesday, June 4, 2008

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, June 16, 2008
Primary Code041
First Use Anywhere DateWednesday, June 4, 2008
First Use In Commerce DateWednesday, June 4, 2008

Trademark Owner History


Party NameHACHETTE BOOK GROUP, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10104

Party NameSTERLING PUBLISHING CO., INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNew York, NY 10003

Party NameBegin Smart LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10016

Party NameBegin Smart LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10016

Party NameBegin Smart LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10016

Trademark Events


Event DateEvent Description
Tuesday, September 23, 2008NON-FINAL ACTION E-MAILED
Monday, June 16, 2008NEW APPLICATION ENTERED
Tuesday, June 17, 2008NOTICE OF DESIGN SEARCH CODE MAILED
Wednesday, September 17, 2008ASSIGNED TO EXAMINER
Tuesday, September 23, 2008NON-FINAL ACTION WRITTEN
Tuesday, September 23, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, February 17, 2009REGISTERED-PRINCIPAL REGISTER
Wednesday, October 1, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, October 1, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 1, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 17, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 28, 2008ASSIGNED TO LIE
Tuesday, October 28, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, November 12, 2008NOTICE OF PUBLICATION
Tuesday, December 2, 2008PUBLISHED FOR OPPOSITION
Friday, July 24, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, July 24, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, June 13, 2017TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, June 13, 2017APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, July 28, 2010ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 28, 2010TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 31, 2013AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, February 17, 2014TEAS SECTION 8 & 15 RECEIVED
Monday, February 17, 2014REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, March 6, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, March 6, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, March 6, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, March 8, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, March 8, 2018REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, March 8, 2018REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, March 8, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, September 24, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, January 25, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, January 25, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 25, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, January 25, 2021TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Monday, January 25, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 25, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, February 4, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, February 23, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, February 23, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 23, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 23, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 23, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 23, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, January 23, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 23, 2025TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Thursday, January 23, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, January 29, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, February 5, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, February 5, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 5, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, February 5, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, February 5, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, June 23, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Saturday, February 17, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, February 20, 2018TEAS SECTION 8 & 9 RECEIVED