| Serial Number | 77586886 |
| Word Mark | BEGIN. BELIEVE. BE LEAN. |
| Filing Date | Tuesday, October 7, 2008 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 7, 2020 |
| Registration Number | 3735044 |
| Registration Date | Tuesday, January 5, 2010 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 27, 2009 |
| Goods and Services | Business consulting, namely, executive and business coaching; business management and consulting services in the fields of lean manufacturing, productivity, and performance and process improvement |
| Goods and Services | Education services, namely, providing workshops in the fields of lean manufacturing, productivity, and performance and process improvement |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 7, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, October 31, 2007 |
| First Use In Commerce Date | Wednesday, October 31, 2007 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 7, 2020 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, October 31, 2007 |
| First Use In Commerce Date | Wednesday, October 31, 2007 |
| Party Name | Autoliv ASP, Inc. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Ogden, UT 84405 |
| Party Name | Autoliv Development AB |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Vargarda 44157 SE |
| Party Name | Autoliv Development AB |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Vargarda 44157 SE |
| Party Name | Autoliv Development AB |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Vargarda 44157 SE |
| Event Date | Event Description |
| Friday, August 7, 2020 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Saturday, January 5, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, July 27, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Monday, July 27, 2015 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, February 5, 2015 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, February 5, 2015 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Monday, February 2, 2015 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Monday, February 2, 2015 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, January 16, 2015 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, January 5, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, December 31, 2009 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, November 27, 2009 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Tuesday, November 24, 2009 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, October 27, 2009 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, October 7, 2009 | USE AMENDMENT FILED |
| Tuesday, October 27, 2009 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, October 7, 2009 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 21, 2009 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 27, 2009 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 7, 2009 | NOTICE OF PUBLICATION |
| Tuesday, December 23, 2008 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, December 23, 2008 | ASSIGNED TO LIE |
| Saturday, December 13, 2008 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, December 13, 2008 | ASSIGNED TO EXAMINER |
| Friday, October 10, 2008 | NEW APPLICATION ENTERED IN TRAM |