| Goods and Services | Providing technology based commercialization consulting services for commercial entities in the field of life sciences, namely: digital health consulting services in the nature of go-to-market strategy, data monetization and commercialization, digital health ecosystem development, digital data warehousing and management, and performance measurement and reporting; customer experience consulting services, namely, customer engagement, engagement model design, sales force sizing and optimization, targeting and segmentation, key opinion leader mapping, call planning, omnichannel engagement optimization, next best action, next best engagement, attribution modeling, and measurement program design; patient engagement consulting services, namely, go-to-market strategy, patient data strategy and ecosystem development, repository design, patient support and hub programming, journey mapping, segmentation, digital twin modeling, patient identification, and engagement optimization; commercial operations consulting, namely, healthcare provider data strategy and management, master data management, customer relationship management, field enablement, incentive compensation design, reporting, and performance effectiveness; forecasting consulting services, namely, forecasting and scenario planning in the nature of demand, revenue, market opportunity, new product, competition, analog, epidemiology, lifecycle, and portfolio forecasting; market access consulting, namely, payer and reimbursement analytics, pricing and contracting strategy, affordability and adherence insights, access barrier analysis, copay and affordability program analytics, competitor benchmarking, and strategy development; omnichannel consulting, namely, model design, planning and roadmap development, customer profiling, integrated data ecosystems, campaign operations and optimization, promotional engagement tracking, attribution, and performance reporting; market research consulting, namely, market assessment,; opportunity identification, brand tracking, primary and secondary research design and execution, qualitative and quantitative analysis, competitive intelligence, patient and provider journey insights, and reporting and visualization; data management consulting, namely, data integration and warehousing, master data management, data governance and quality assurance, data stewardship, metadata management, data pipeline automation, and reporting and visualization; and, artificial intelligence (AI) and analytical consulting, namely, data science and advanced analytics, predictive and prescriptive modeling, machine learning and generative AI applications, natural language processing, decision intelligence, algorithm development, performance measurement and optimization, and reporting and visualization. |
