| Serial Number | 90022201 |
| Word Mark | BEFIRST |
| Filing Date | Friday, June 26, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 19, 2021 |
| Registration Number | 6251038 |
| Registration Date | Tuesday, January 19, 2021 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 3, 2020 |
| Description of Mark | The mark consists of stylized wording "BEFIRST" with an underline. |
| Goods and Services | Armrests for automobile seats; Automobile roof racks; Automobile spare wheel holders; Automobile windshield sunshades; Bumpers for automobiles; Chassis for motor vehicles; Cup holders for use in vehicles; Head rests for seats for motor cars; Luggage carriers for automobiles; Motor car seats; Mudguards; Rearview mirrors for automobiles; Shock absorbers for automobiles; Steering wheel covers for automobiles; Steering and suspension systems and parts for steering and suspension systems for vehicles, namely, upper ball joints, lower ball joints, ball joints with control arms, bushing kits, inner tie rod ends, outer tie rod ends, sleeves, idler arms, center links, stabilizer kits, inner sockets and pitman arms; Stroller covers; Stroller hoods; Vehicle parts, namely, steering wheels; Windscreen wipers for motor cars |
| Pseudo Mark | BE FIRST |
| Translation of Words in Mark | The wording "BEFIRST has no meaning in a foreign language. |
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 23, 2020 |
| Primary Code | 012 |
| First Use Anywhere Date | Monday, June 10, 2019 |
| First Use In Commerce Date | Monday, June 10, 2019 |
| Party Name | NEW POWER HONG KONG DEVELOPMENT LIMITED |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | CAMERON TSIMSHATSUI 999077 HK |
| Party Name | NEW POWER HONG KONG DEVELOPMENT LIMITED |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | CAMERON TSIMSHATSUI 999077 HK |
| Party Name | NEW POWER HONG KONG DEVELOPMENT LIMITED |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | CAMERON TSIMSHATSUI 999077 HK |
| Event Date | Event Description |
| Tuesday, January 19, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 3, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 3, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 14, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 29, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 29, 2020 | ASSIGNED TO EXAMINER |
| Friday, July 24, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, July 23, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, June 30, 2020 | NEW APPLICATION ENTERED IN TRAM |