| Serial Number | 87828076 |
| Word Mark | BEDIRECT |
| Filing Date | Friday, March 9, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 23, 2018 |
| Registration Number | 5589674 |
| Registration Date | Tuesday, October 23, 2018 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 7, 2018 |
| Pseudo Mark | BE DIRECT |
| Goods and Services | Financing and loan services; Financing of loans; Financing of purchases; Financing of real estate development projects; Financing services; Banking and financing services; Housing services, namely, real property acquisition and consumer financing to facilitate home ownership; Lease-purchase financing; Loan financing; Mortgage financing services; Providing on-line news in the field of finance; Real estate financing services |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 16, 2018 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, October 12, 2016 |
| First Use In Commerce Date | Saturday, September 30, 2017 |
| Party Name | First Direct Lending, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92618 |
| Party Name | First Direct Lending, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92618 |
| Party Name | First Direct Lending, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92618 |
| Event Date | Event Description |
| Monday, October 23, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, October 23, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 7, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 7, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 18, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, June 29, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 21, 2018 | ASSIGNED TO EXAMINER |
| Friday, March 16, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 13, 2018 | NEW APPLICATION ENTERED |