| Serial Number | 75370491 |
| Word Mark | BECAUSE YOU'RE WORTH IT |
| Filing Date | Thursday, October 9, 1997 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, April 17, 2020 |
| Registration Number | 2320106 |
| Registration Date | Tuesday, February 22, 2000 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 30, 1999 |
| Goods and Services | Cosmetics, namely, makeup, mascara, eyebrow pencils, pressed powder compact, foundation, eyeshadow, concealer, eyeliner, blush, [ perfume, toilet water; ] hair care products, namely, shampoo, conditioner, hair care and hair coloring preparations; and skin care preparations, namely, creams, milks, lotions, gels, and powders for the face, the body and the hands, facial cleanser, skin toner, eye cream, daily skin moisturizer, night cream, day cream, make-up remover, anti-wrinkle cream, cold cream, exfoliating scrub [ sun care preparations, namely, tanning and after-sun, milks, gels and oils; gels and salts for the bath and shower, essential oils for personal use ] |
| Goods and Services | [ Acne treatment preparations ] |
| Pseudo Mark | BECAUSE YOU ARE WORTH IT |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 17, 1997 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Tuesday, September 29, 2009 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | L'OREAL |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Paris 75008 FR |
| Party Name | L'OREAL |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | 75008 Paris FR |
| Party Name | L'OREAL |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | 75008 Paris FR |
| Event Date | Event Description |
| Friday, April 17, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, April 17, 2020 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Friday, April 17, 2020 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, April 17, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, February 20, 2020 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, February 20, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, February 20, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, February 20, 2020 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Thursday, February 20, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, February 20, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, February 20, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, February 22, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, February 12, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 12, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, August 9, 2010 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, August 9, 2010 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, August 2, 2010 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, September 29, 2009 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, January 17, 2006 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Monday, September 28, 2009 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, May 10, 2006 | CASE FILE IN TICRS |
| Tuesday, January 17, 2006 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, January 17, 2006 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, February 22, 2000 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 30, 1999 | PUBLISHED FOR OPPOSITION |
| Friday, October 29, 1999 | NOTICE OF PUBLICATION |
| Tuesday, June 22, 1999 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 23, 1999 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, November 16, 1998 | NON-FINAL ACTION MAILED |
| Wednesday, September 9, 1998 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 9, 1998 | NON-FINAL ACTION MAILED |
| Monday, March 2, 1998 | ASSIGNED TO EXAMINER |