BECAUSE YOU DESERVE BETTER Trademark

Trademark Overview

On Tuesday, July 18, 2023, a trademark application was filed for BECAUSE YOU DESERVE BETTER with the United States Patent and Trademark Office. The USPTO has given the BECAUSE YOU DESERVE BETTER trademark a serial number of 98089639. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, August 20, 2025. This trademark is owned by PLS Financial Services, Inc.. The BECAUSE YOU DESERVE BETTER trademark is filed in the Insurance & Financial Services category with the following description:

Processing of debit card, credit card, and utility bill payments by cash; Money order services; Electronic transfers of money; Foreign currency exchange; Card to cash services, namely, ATM banking services; Financial services, namely, processing electronic payments to online cash accounts from prepaid cash cards, bank accounts and credit card accounts; Issuing stored value cards for use as electronic travel tickets
because you deserve better

General Information

Serial Number98089639
Word MarkBECAUSE YOU DESERVE BETTER
Filing DateTuesday, July 18, 2023
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateWednesday, August 20, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 9, 2025

Trademark Statements

Goods and ServicesProcessing of debit card, credit card, and utility bill payments by cash; Money order services; Electronic transfers of money; Foreign currency exchange; Card to cash services, namely, ATM banking services; Financial services, namely, processing electronic payments to online cash accounts from prepaid cash cards, bank accounts and credit card accounts; Issuing stored value cards for use as electronic travel tickets

Classification Information

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, August 16, 2023
Primary Code036
First Use Anywhere DateFriday, June 26, 2020
First Use In Commerce DateFriday, June 26, 2020

Trademark Owner History

Party NamePLS Financial Services, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 60606

Trademark Events

Event DateEvent Description
Friday, July 21, 2023NEW APPLICATION ENTERED
Wednesday, August 16, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 22, 2024ASSIGNED TO EXAMINER
Friday, March 29, 2024NON-FINAL ACTION WRITTEN
Friday, March 29, 2024NON-FINAL ACTION E-MAILED
Friday, March 29, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, July 1, 2024APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Wednesday, September 4, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, September 4, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, July 1, 2024APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Wednesday, September 4, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, October 17, 2024NOTIFICATION OF FINAL REFUSAL EMAILED
Thursday, October 17, 2024FINAL REFUSAL WRITTEN
Thursday, October 17, 2024FINAL REFUSAL E-MAILED
Monday, December 2, 2024FINAL REFUSAL E-MAILED
Monday, December 2, 2024FINAL REFUSAL WRITTEN
Monday, December 2, 2024NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, March 26, 2025ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Wednesday, March 26, 2025ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Tuesday, May 27, 2025TEAS PETITION TO REVIVE RECEIVED
Monday, July 7, 2025ASSIGNED TO PETITION STAFF
Thursday, July 10, 2025PETITION GRANTED - RESPONSE RECEIVED
Thursday, July 10, 2025NOTICE OF REVIVAL - E-MAILED
Thursday, July 17, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, July 17, 2025ASSIGNED TO LIE
Thursday, August 7, 2025EXAMINERS AMENDMENT E-MAILED
Thursday, August 7, 2025EXAMINER'S AMENDMENT ENTERED
Thursday, August 7, 2025EXAMINERS AMENDMENT -WRITTEN
Thursday, August 7, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, August 7, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 3, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, July 17, 2025TEAS/EMAIL CORRESPONDENCE ENTERED

Related Keywords

better deserve because card services cash accounts electronic money cards payments credit processing