| Serial Number | 97875738 |
| Word Mark | BECAUSE THEY ARE BUILT TO LAST, ROLEX WATCHES OFTEN LIVE SEVERAL LIVES |
| Filing Date | Thursday, April 6, 2023 |
| Status | 731 - SECOND EXTENSION - GRANTED |
| Status Date | Friday, September 20, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 31, 2023 |
| Goods and Services | Repair, maintenance, overhaul and restoration services for watches and horological products; provision of advice and information in connection with repair, maintenance, overhaul and restoration services for watches and horological products |
| Goods and Services | Timepieces, namely, watches, wristwatches, component parts of timepieces, accessories for timepieces not included in other classes being watch bands and straps, clocks and other chronometric instruments, chronometers, chronographs as watches, wristbands watches, dials for watchmaking, boxes and cases for watchmaking and jewelry, and watch movements and component parts thereof; jewelry; precious stones and fine stones in the nature of precious stones; precious metals and their alloys; lapel pins |
| Goods and Services | Retail store or wholesale store services for watches and timepieces; online retail store or wholesale store services featuring watches and timepieces; Internet advertising services |
| Goods and Services | Hosting the web sites of others on a computer server for a global computer network; quality control of goods and services; quality control for others; certification and authentication service for watches and watch products in the nature of testing, analysis and evaluation of the goods and services of others to determine conformity with certification standards |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 1, 2023 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 1, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 1, 2023 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 1, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Rolex Watch U.S.A., Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
| Party Name | Rolex Watch U.S.A., Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
| Event Date | Event Description |
| Monday, April 10, 2023 | NEW APPLICATION ENTERED |
| Monday, May 1, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 20, 2023 | ASSIGNED TO EXAMINER |
| Saturday, September 23, 2023 | NON-FINAL ACTION WRITTEN |
| Saturday, September 23, 2023 | NON-FINAL ACTION E-MAILED |
| Saturday, September 23, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, September 26, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, September 26, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, September 26, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, September 26, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, September 26, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 11, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 31, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 31, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 26, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, March 22, 2024 | SOU EXTENSION 1 GRANTED |
| Friday, March 22, 2024 | SOU TEAS EXTENSION RECEIVED |
| Friday, March 22, 2024 | SOU EXTENSION 1 FILED |
| Saturday, March 23, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, September 20, 2024 | SOU TEAS EXTENSION RECEIVED |
| Friday, September 20, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, September 20, 2024 | SOU EXTENSION 2 FILED |
| Friday, September 20, 2024 | SOU EXTENSION 2 GRANTED |