BECAUSE RELIABILITY MATTERS MOST Trademark

Trademark Overview


On Thursday, October 23, 2003, a trademark application was filed for BECAUSE RELIABILITY MATTERS MOST with the United States Patent and Trademark Office. The USPTO has given the BECAUSE RELIABILITY MATTERS MOST trademark a serial number of 76553774. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 4, 2025. This trademark is owned by Pentair Pool Products, Inc.. The BECAUSE RELIABILITY MATTERS MOST trademark is filed in the Machinery Products, Computer & Software Products & Electrical & Scientific Products, and Environmental Control Instrument Products categories with the following description:

Swimming pool equipment, namely electronic controllers for heating, lighting and cleaning

Pumps and automatic vacuum cleaners for pools

Swimming pool equipment, namely filters, heaters, electric lighting fixtures, electric lighting fixtures for spas; swimming pool cleaning and filtering units; niches for pool and spa lighting
because reliability matters most

General Information


Serial Number76553774
Word MarkBECAUSE RELIABILITY MATTERS MOST
Filing DateThursday, October 23, 2003
Status710 - CANCELLED - SECTION 8
Status DateFriday, July 4, 2025
Registration Number2912403
Registration DateTuesday, December 21, 2004
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 28, 2004

Trademark Statements


Goods and ServicesSwimming pool equipment, namely electronic controllers for heating, lighting and cleaning
Goods and ServicesPumps and automatic vacuum cleaners for pools
Goods and ServicesSwimming pool equipment, namely filters, heaters, electric lighting fixtures, electric lighting fixtures for spas; swimming pool cleaning and filtering units; niches for pool and spa lighting

Classification Information


International Class007 - Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs.
US Class Codes013, 019, 021, 023, 031, 034, 035
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 4, 2025
Primary Code007
First Use Anywhere DateMonday, September 25, 2000
First Use In Commerce DateMonday, September 25, 2000

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 4, 2025
Primary Code009
First Use Anywhere DateMonday, September 25, 2000
First Use In Commerce DateMonday, September 25, 2000

International Class011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes013, 021, 023, 031, 034
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 4, 2025
Primary Code011
First Use Anywhere DateMonday, September 25, 2000
First Use In Commerce DateMonday, September 25, 2000

Trademark Owner History


Party NamePENTAIR WATER POOL AND SPA, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressGolden Valley, MN 55416

Party NamePentair Pool Products, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMoorpark, CA 93021

Party NamePentair Pool Products, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMoorpark, CA 93021

Party NamePentair Pool Products, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMoorpark, CA 93021

Trademark Events


Event DateEvent Description
Thursday, November 6, 2003NEW APPLICATION ENTERED
Monday, May 17, 2004ASSIGNED TO EXAMINER
Monday, May 31, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 16, 2004PREVIOUS ALLOWANCE COUNT WITHDRAWN
Wednesday, June 16, 2004EXAMINERS AMENDMENT MAILED
Wednesday, June 16, 2004EXAMINER'S AMENDMENT ENTERED
Wednesday, September 8, 2004NOTICE OF PUBLICATION
Tuesday, September 28, 2004PUBLISHED FOR OPPOSITION
Tuesday, December 21, 2004REGISTERED-PRINCIPAL REGISTER
Wednesday, June 11, 2008AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, June 15, 2010TEAS SECTION 8 & 15 RECEIVED
Friday, July 2, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, July 2, 2010REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, May 25, 2004EXAMINER'S AMENDMENT MAILED
Saturday, July 10, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, October 6, 2014TEAS SECTION 8 & 9 RECEIVED
Monday, April 8, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, December 21, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, March 18, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, October 18, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, October 18, 2014REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, October 18, 2014REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, October 18, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, April 8, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, March 18, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, February 11, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, March 18, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, March 18, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, March 18, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, February 11, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 11, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, July 4, 2025CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9