BECAUSE PERFORMANCE MATTERS Trademark

Trademark Overview

On Tuesday, May 26, 2015, a trademark application was filed for BECAUSE PERFORMANCE MATTERS with the United States Patent and Trademark Office. The USPTO has given the BECAUSE PERFORMANCE MATTERS trademark a serial number of 86641729. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 4, 2023. This trademark is owned by FITPRO USA, LLC. The BECAUSE PERFORMANCE MATTERS trademark is filed in the Meat & Processed Food Products category with the following description:

Milk beverages with high milk content
because performance matters

General Information

Serial Number86641729
Word MarkBECAUSE PERFORMANCE MATTERS
Filing DateTuesday, May 26, 2015
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 4, 2023
Registration Number5129753
Registration DateTuesday, January 24, 2017
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 13, 2015

Trademark Statements

Amendment to a Registration/Renewal CertificateIn the statement, line 7, "First Use 2-2-2016; In Commerce 2-2-2016" should be deleted and "First Use 2-17-2016; In Commerce 2-17-2016" should be inserted.
Goods and ServicesMilk beverages with high milk content

Classification Information

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 4, 2023
Primary Code029
First Use Anywhere DateWednesday, February 17, 2016
First Use In Commerce DateWednesday, February 17, 2016

Trademark Owner History

Party NameFITPRO USA, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLivermore, CA 94533
Party NameFITPRO USA, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressFairfield, CA 94533
Party NameFITPRO USA, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressFairfield, CA 94533

Trademark Events

Event DateEvent Description
Friday, August 4, 2023CANCELLED SEC. 8 (6-YR)
Monday, January 24, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, September 23, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 20, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, August 20, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, March 12, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, March 12, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, September 2, 2017REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD
Friday, August 25, 2017TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, August 23, 2017CORRECTION UNDER SECTION 7 ¿ PROCESSED
Wednesday, August 23, 2017POST REGISTRATION ACTION MAILED - SEC. 7
Monday, June 19, 2017ASSIGNED TO PARALEGAL
Thursday, April 6, 2017TEAS SECTION 7 REQUEST RECEIVED
Thursday, April 6, 2017TEAS SECTION 7 REQUEST RECEIVED
Thursday, April 6, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, April 6, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 9, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 24, 2017REGISTERED-PRINCIPAL REGISTER
Friday, December 23, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, December 22, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, December 1, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, November 30, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, November 30, 2016TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, November 28, 2016NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, November 28, 2016FINAL REFUSAL E-MAILED
Monday, November 28, 2016SU - FINAL REFUSAL - WRITTEN
Tuesday, November 8, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, November 7, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, November 7, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, October 26, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, October 26, 2016NON-FINAL ACTION E-MAILED
Wednesday, October 26, 2016SU - NON-FINAL ACTION - WRITTEN
Wednesday, October 26, 2016PREVIOUS ALLOWANCE COUNT WITHDRAWN
Friday, October 21, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, October 20, 2016WITHDRAWN FROM ISSUE - EXAMINING ATTORNEY REQUEST
Thursday, October 20, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, September 26, 2016APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, September 26, 2016TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, September 6, 2016STATEMENT OF USE PROCESSING COMPLETE
Monday, June 6, 2016USE AMENDMENT FILED
Wednesday, July 13, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, July 12, 2016SOU EXTENSION 1 GRANTED
Monday, June 6, 2016SOU EXTENSION 1 FILED
Monday, July 11, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, June 6, 2016SOU TEAS EXTENSION RECEIVED
Monday, June 6, 2016TEAS STATEMENT OF USE RECEIVED
Tuesday, December 8, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 13, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 13, 2015PUBLISHED FOR OPPOSITION
Wednesday, September 23, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Saturday, September 5, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 4, 2015ASSIGNED TO EXAMINER
Tuesday, June 2, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, May 29, 2015NEW APPLICATION ENTERED

Related Keywords

matters performance because milk content beverages high