| Serial Number | 78233132 |
| Word Mark | BECAUSE MORE IS BETTER |
| Filing Date | Wednesday, April 2, 2003 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 8, 2010 |
| Registration Number | 2819968 |
| Registration Date | Tuesday, March 2, 2004 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 9, 2003 |
| Goods and Services | Casino Entertainment Services |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 8, 2010 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, June 1, 2003 |
| First Use In Commerce Date | Tuesday, June 17, 2003 |
| Party Name | HARRAH'S LICENSE COMPANY, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89109 |
| Party Name | Harrah's Las Vegas, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89119 |
| Party Name | Harrah's Las Vegas, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89119 |
| Party Name | Harrah's Las Vegas, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89119 |
| Event Date | Event Description |
| Friday, October 8, 2010 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, April 22, 2009 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, April 22, 2009 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, February 3, 2009 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, February 3, 2009 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, December 31, 2008 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, February 20, 2008 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 6, 2007 | CASE FILE IN TICRS |
| Tuesday, March 2, 2004 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 9, 2003 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 19, 2003 | NOTICE OF PUBLICATION |
| Tuesday, September 30, 2003 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 30, 2003 | USE AMENDMENT ACCEPTED |
| Sunday, September 28, 2003 | ASSIGNED TO EXAMINER |
| Wednesday, July 30, 2003 | AMENDMENT TO USE PROCESSING COMPLETE |
| Wednesday, July 9, 2003 | USE AMENDMENT FILED |
| Wednesday, July 9, 2003 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 9, 2003 | TEAS AMENDMENT OF USE RECEIVED |