BECAUSE IT'S BETTER Trademark
Trademark Overview
On Tuesday, April 1, 2025, a trademark application was filed for BECAUSE IT'S BETTER with the United States Patent and Trademark Office. The USPTO has given the BECAUSE IT'S BETTER trademark a serial number of 99114193. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, September 30, 2025. This trademark is owned by Scott Pet BIB, Inc.. The BECAUSE IT'S BETTER trademark is filed in the Natural Agricultural Products category with the following description:
Pet food; Edible pet treats
General Information
| Serial Number | 99114193 |
| Word Mark | BECAUSE IT'S BETTER |
| Filing Date | Tuesday, April 1, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, September 30, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 30, 2025 |
Trademark Statements
| Pseudo Mark | BECAUSE IT IS BETTER |
| Goods and Services | Pet food; Edible pet treats |
Classification Information
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 1, 2025 |
| Primary Code | 031 |
| First Use Anywhere Date | Saturday, March 1, 2025 |
| First Use In Commerce Date | Saturday, March 1, 2025 |
Trademark Owner History
| Party Name | Scott Pet BIB, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Rockville, IN 47872 |
| Party Name | Scott Pet BIB, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Rockville, IN 47872 |
Trademark Events
| Event Date | Event Description |
| Tuesday, April 1, 2025 | NEW APPLICATION ENTERED |
| Tuesday, April 1, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, August 28, 2025 | ASSIGNED TO EXAMINER |
| Thursday, August 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 3, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 24, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 30, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 30, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
