BECAUSE IT'S BETTER Trademark

Trademark Overview

On Friday, March 13, 2020, a trademark application was filed for BECAUSE IT'S BETTER with the United States Patent and Trademark Office. The USPTO has given the BECAUSE IT'S BETTER trademark a serial number of 88833773. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Thursday, September 4, 2025. This trademark is owned by Because It's Better. The BECAUSE IT'S BETTER trademark is filed in the Natural Agricultural Products category with the following description:

Edible pet treats
because it's better

General Information

Serial Number88833773
Word MarkBECAUSE IT'S BETTER
Filing DateFriday, March 13, 2020
Status730 - FIRST EXTENSION - GRANTED
Status DateThursday, September 4, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 14, 2025

Trademark Statements

Pseudo MarkBECAUSE IT IS BETTER
Goods and ServicesEdible pet treats

Classification Information

International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code6 - Active
Class Status DateThursday, March 19, 2020
Primary Code031
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameScott Pet BIB, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressRockville, IN 47872
Party NameScott Pet BIB, Inc.
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressRockville, IN 47872
Party NameBecause It's Better
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressRidgefield, CT 06877

Trademark Events

Event DateEvent Description
Tuesday, March 17, 2020NEW APPLICATION ENTERED
Thursday, March 19, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, June 5, 2020ASSIGNED TO EXAMINER
Friday, June 12, 2020NON-FINAL ACTION WRITTEN
Friday, June 12, 2020NON-FINAL ACTION E-MAILED
Friday, June 12, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, June 18, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, June 18, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 18, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, July 9, 2020SUSPENSION LETTER WRITTEN
Thursday, July 9, 2020LETTER OF SUSPENSION E-MAILED
Thursday, July 9, 2020NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Tuesday, January 26, 2021REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Wednesday, September 8, 2021REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Wednesday, May 4, 2022REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, July 5, 2022ASSIGNED TO EXAMINER
Thursday, December 8, 2022SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Thursday, January 5, 2023REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, July 18, 2023SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Friday, August 11, 2023FINAL REFUSAL WRITTEN
Friday, August 11, 2023FINAL REFUSAL E-MAILED
Friday, August 11, 2023NOTIFICATION OF FINAL REFUSAL EMAILED
Thursday, January 11, 2024ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Thursday, January 11, 2024ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Thursday, January 11, 2024ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Saturday, March 9, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, March 9, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, March 9, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 11, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, March 11, 2024TEAS PETITION TO REVIVE RECEIVED
Wednesday, April 3, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 16, 2024ASSIGNED TO PETITION STAFF
Wednesday, April 17, 2024PETITION GRANTED - RESPONSE RECEIVED
Wednesday, April 17, 2024ASSIGNED TO LIE
Wednesday, April 17, 2024NOTICE OF REVIVAL - E-MAILED
Wednesday, April 17, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 17, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, May 10, 2024NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Thursday, September 26, 2024TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Friday, September 27, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, May 10, 2024LETTER OF SUSPENSION E-MAILED
Friday, May 10, 2024SUSPENSION LETTER WRITTEN
Friday, September 27, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 23, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 8, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 14, 2025PUBLISHED FOR OPPOSITION
Tuesday, January 14, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Thursday, September 4, 2025SOU EXTENSION 1 FILED
Thursday, September 4, 2025SOU TEAS EXTENSION RECEIVED
Thursday, September 4, 2025SOU EXTENSION 1 GRANTED
Monday, September 15, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 11, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Related Keywords

better because treats edible