BECAUSE IT MATTERS. Trademark

Trademark Overview


On Thursday, October 6, 2011, a trademark application was filed for BECAUSE IT MATTERS. with the United States Patent and Trademark Office. The USPTO has given the BECAUSE IT MATTERS. trademark a serial number of 85440909. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 20, 2020. This trademark is owned by AJA Video Systems, Inc.. The BECAUSE IT MATTERS. trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

Video circuit boards; Computer software to control video equipment, to capture and output video, to control external video devices and to provide an architecture for applications for use with video equipment; Compact digital video recorders; TV and video converters; Digital video routers, namely, matrix switchers for audio and video signals; Computer hardware, namely, video and audio interface devices containing printed circuit boards for use by video professionals with a desktop or laptop computer to capture, edit and produce video, television or film
because it matters.

General Information


Serial Number85440909
Word MarkBECAUSE IT MATTERS.
Filing DateThursday, October 6, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 20, 2020
Registration Number4384620
Registration DateTuesday, August 13, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 20, 2012

Trademark Statements


Goods and ServicesVideo circuit boards; Computer software to control video equipment, to capture and output video, to control external video devices and to provide an architecture for applications for use with video equipment; Compact digital video recorders; TV and video converters; Digital video routers, namely, matrix switchers for audio and video signals; Computer hardware, namely, video and audio interface devices containing printed circuit boards for use by video professionals with a desktop or laptop computer to capture, edit and produce video, television or film

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 20, 2020
Primary Code009
First Use Anywhere DateFriday, September 4, 2009
First Use In Commerce DateFriday, September 4, 2009

Trademark Owner History


Party NameAJA Video Systems, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressGrass Valley, CA 95945

Party NameAJA Video Systems, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressGrass Valley, CA 95945

Party NameAJA Video Systems, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressGrass Valley, CA 95945

Trademark Events


Event DateEvent Description
Friday, March 20, 2020CANCELLED SEC. 8 (6-YR)
Monday, August 13, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, August 28, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 28, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 13, 2013REGISTERED-PRINCIPAL REGISTER
Tuesday, July 9, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, July 8, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, July 4, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, June 12, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, June 11, 2013STATEMENT OF USE PROCESSING COMPLETE
Wednesday, May 15, 2013USE AMENDMENT FILED
Tuesday, June 11, 2013EXTENSION 2 GRANTED
Wednesday, May 15, 2013EXTENSION 2 FILED
Saturday, June 8, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, May 15, 2013TEAS EXTENSION RECEIVED
Wednesday, May 15, 2013TEAS STATEMENT OF USE RECEIVED
Friday, November 9, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, November 7, 2012EXTENSION 1 GRANTED
Wednesday, November 7, 2012EXTENSION 1 FILED
Wednesday, November 7, 2012TEAS EXTENSION RECEIVED
Tuesday, May 15, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 20, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 20, 2012PUBLISHED FOR OPPOSITION
Wednesday, February 29, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, February 13, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, February 13, 2012ASSIGNED TO LIE
Thursday, January 26, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, January 26, 2012EXAMINER'S AMENDMENT ENTERED
Thursday, January 26, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, January 26, 2012EXAMINERS AMENDMENT E-MAILED
Thursday, January 26, 2012EXAMINERS AMENDMENT -WRITTEN
Wednesday, January 25, 2012ASSIGNED TO EXAMINER
Thursday, October 13, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, October 10, 2011NEW APPLICATION ENTERED IN TRAM