| Serial Number | 77809323 |
| Word Mark | BECAUSE I MY DOG. |
| Filing Date | Thursday, August 20, 2009 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 30, 2017 |
| Registration Number | 3881155 |
| Registration Date | Tuesday, November 23, 2010 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 5, 2010 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "BECAUSE I MY DOG" with the outline of a heart between the words "I" and "MY". |
| Goods and Services | veterinary and medical diagnostic testing apparatus and instruments for the testing and analysis of DNA and genetics; in-vitro diagnostic testing apparatus for medical and veterinary use for the testing and analysis of DNA and genetics; veterinary and medical diagnostic testing kits consisting of swabs, brushes and collection sleeves, for the testing and analysis of DNA and genetics |
| Pseudo Mark | BECAUSE I LOVE MY DOG. |
| International Class | 010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials. |
| US Class Codes | 026, 039, 044 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 30, 2017 |
| Primary Code | 010 |
| First Use Anywhere Date | Wednesday, September 30, 2009 |
| First Use In Commerce Date | Wednesday, September 30, 2009 |
| Party Name | Mars, Incorporated |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 221013883 |
| Party Name | Mars, Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 221013883 |
| Party Name | Mars, Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 221013883 |
| Event Date | Event Description |
| Friday, June 30, 2017 | CANCELLED SEC. 8 (6-YR) |
| Monday, November 23, 2015 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, May 13, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, May 13, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, January 9, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, November 23, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 19, 2010 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, October 18, 2010 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Sunday, October 17, 2010 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, October 14, 2010 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, September 23, 2010 | USE AMENDMENT FILED |
| Thursday, October 14, 2010 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, September 23, 2010 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 30, 2010 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 5, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 5, 2010 | PUBLISHED FOR OPPOSITION |
| Thursday, December 3, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, December 3, 2009 | ASSIGNED TO LIE |
| Monday, November 16, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, November 9, 2009 | ASSIGNED TO EXAMINER |
| Wednesday, August 26, 2009 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Tuesday, August 25, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, August 24, 2009 | NEW APPLICATION ENTERED IN TRAM |