BECAUSE HEALTH IS A BIG DEAL Trademark

Trademark Overview


On Friday, February 1, 2013, a trademark application was filed for BECAUSE HEALTH IS A BIG DEAL with the United States Patent and Trademark Office. The USPTO has given the BECAUSE HEALTH IS A BIG DEAL trademark a serial number of 85838645. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, June 14, 2024. This trademark is owned by Blue Cross and Blue Shield Association. The BECAUSE HEALTH IS A BIG DEAL trademark is filed in the Advertising, Business and Retail Services category with the following description:

Administration of a program for enabling participants to obtain discounts on the goods and services of others that promote healthy living, wellness, and financial health planning through membership services; promoting the goods and services of others by providing a website featuring coupons, rebates, links to retail websites of others, and discount information; providing information about and making referrals in the field of consumer products and services for retail services related to healthy living, wellness and financial health planning
because health is a big deal

General Information


Serial Number85838645
Word MarkBECAUSE HEALTH IS A BIG DEAL
Filing DateFriday, February 1, 2013
Status800 - REGISTERED AND RENEWED
Status DateFriday, June 14, 2024
Registration Number4503011
Registration DateTuesday, March 25, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 30, 2013

Trademark Statements


Goods and ServicesAdministration of a program for enabling participants to obtain discounts on the goods and services of others that promote healthy living, wellness, and financial health planning through membership services; promoting the goods and services of others by providing a website featuring coupons, rebates, links to retail websites of others, and discount information; providing information about and making referrals in the field of consumer products and services for retail services related to healthy living, wellness and financial health planning

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, February 7, 2013
Primary Code035
First Use Anywhere DateMonday, October 29, 2012
First Use In Commerce DateMonday, October 29, 2012

Trademark Owner History


Party NameBlue Cross and Blue Shield Association
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Trademark Events


Event DateEvent Description
Thursday, March 21, 2013ASSIGNED TO EXAMINER
Wednesday, April 10, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 30, 2013PUBLISHED FOR OPPOSITION
Tuesday, June 25, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 5, 2013NEW APPLICATION ENTERED
Thursday, February 7, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, March 21, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 30, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 17, 2013TEAS STATEMENT OF USE RECEIVED
Friday, January 24, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, January 27, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, February 14, 2014ASSIGNED TO LIE
Saturday, February 15, 2014LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, February 18, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 17, 2013USE AMENDMENT FILED
Monday, January 27, 2014STATEMENT OF USE PROCESSING COMPLETE
Tuesday, March 25, 2014REGISTERED-PRINCIPAL REGISTER
Monday, March 25, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, February 27, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, February 27, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 27, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 27, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 27, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, March 11, 2020TEAS SECTION 8 & 15 RECEIVED
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, May 4, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, May 4, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, May 4, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, March 25, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, November 2, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, November 2, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, November 2, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, November 2, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 11, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, November 2, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 12, 2024TEAS SECTION 8 & 9 RECEIVED
Friday, June 14, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, June 14, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, June 14, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, June 14, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, January 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 11, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED