BECAUSE GOOD MAKES SENSE Trademark

Trademark Overview


On Thursday, June 15, 2017, a trademark application was filed for BECAUSE GOOD MAKES SENSE with the United States Patent and Trademark Office. The USPTO has given the BECAUSE GOOD MAKES SENSE trademark a serial number of 87490681. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 21, 2025. This trademark is owned by Colgate-Palmolive Company. The BECAUSE GOOD MAKES SENSE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Personal care products, namely, non-medicated body and skin cleansing preparations
because good makes sense

General Information


Serial Number87490681
Word MarkBECAUSE GOOD MAKES SENSE
Filing DateThursday, June 15, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 21, 2025
Registration Number5562134
Registration DateTuesday, September 11, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 31, 2017

Trademark Statements


Goods and ServicesPersonal care products, namely, non-medicated body and skin cleansing preparations

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 21, 2025
Primary Code003
First Use Anywhere DateSunday, January 21, 2018
First Use In Commerce DateSunday, January 21, 2018

Trademark Owner History


Party NameColgate-Palmolive Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Party NameColgate-Palmolive Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Party NameColgate-Palmolive Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Trademark Events


Event DateEvent Description
Monday, June 19, 2017NEW APPLICATION ENTERED
Thursday, June 22, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 14, 2017ASSIGNED TO EXAMINER
Saturday, September 16, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 11, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 31, 2017PUBLISHED FOR OPPOSITION
Tuesday, October 31, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 26, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 26, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, June 26, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, June 26, 2018USE AMENDMENT FILED
Thursday, July 19, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, July 19, 2018STATEMENT OF USE PROCESSING COMPLETE
Wednesday, August 8, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, August 9, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 11, 2018REGISTERED-PRINCIPAL REGISTER
Thursday, December 10, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, December 10, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, December 10, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 18, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, July 18, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, July 18, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, July 18, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, September 11, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, March 21, 2025CANCELLED SEC. 8 (6-YR)