BECAUSE FLAVOR MATTERS Trademark

Trademark Overview


On Thursday, February 22, 2018, a trademark application was filed for BECAUSE FLAVOR MATTERS with the United States Patent and Trademark Office. The USPTO has given the BECAUSE FLAVOR MATTERS trademark a serial number of 87806526. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Friday, November 7, 2025. This trademark is owned by Mastronardi Produce Ltd.. The BECAUSE FLAVOR MATTERS trademark is filed in the Natural Agricultural Products category with the following description:

Fresh fruit and vegetables; Fresh fruits; Fresh vegetables
because flavor matters

General Information


Serial Number87806526
Word MarkBECAUSE FLAVOR MATTERS
Filing DateThursday, February 22, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateFriday, November 7, 2025
Registration Number6004926
Registration DateTuesday, March 10, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 24, 2019

Trademark Statements


Goods and ServicesFresh fruit and vegetables; Fresh fruits; Fresh vegetables

Classification Information


International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code6 - Active
Class Status DateThursday, March 1, 2018
Primary Code031
First Use Anywhere DateFriday, November 30, 2018
First Use In Commerce DateFriday, November 30, 2018

Trademark Owner History


Party NameMastronardi Produce Ltd.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressTroy, MI 48084

Party NameMastronardi Produce Ltd.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressTroy, MI 48084

Party NameMastronardi Produce Ltd.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressTroy, MI 48084

Trademark Events


Event DateEvent Description
Monday, February 26, 2018NEW APPLICATION ENTERED
Thursday, March 1, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, June 7, 2018ASSIGNED TO EXAMINER
Friday, June 15, 2018SUSPENSION LETTER WRITTEN
Friday, June 15, 2018LETTER OF SUSPENSION E-MAILED
Friday, June 15, 2018NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Saturday, December 15, 2018SUSPENSION INQUIRY WRITTEN
Saturday, December 15, 2018INQUIRY TO SUSPENSION E-MAILED
Saturday, December 15, 2018NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Monday, December 31, 2018TEAS AMENDMENT OF USE RECEIVED
Tuesday, January 1, 2019USE AMENDMENT FILED
Tuesday, January 1, 2019AMENDMENT TO USE PROCESSING COMPLETE
Thursday, January 3, 2019USE AMENDMENT ACCEPTED
Friday, January 4, 2019NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED
Monday, May 20, 2019TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Thursday, May 23, 2019ASSIGNED TO LIE
Friday, May 24, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, May 24, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, May 24, 2019SUSPENSION LETTER WRITTEN
Friday, May 24, 2019LETTER OF SUSPENSION E-MAILED
Friday, May 24, 2019NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Wednesday, September 18, 2019TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Friday, September 20, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 20, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 25, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 25, 2019LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, October 8, 2019WITHDRAWN FROM PUB - OG REVIEW QUERY
Monday, November 11, 2019PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, November 14, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 19, 2019LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, December 4, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 24, 2019PUBLISHED FOR OPPOSITION
Tuesday, December 24, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 10, 2020REGISTERED-PRINCIPAL REGISTER
Wednesday, February 1, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, March 10, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, July 17, 2025TEAS SECTION 8 & 15 RECEIVED
Friday, November 7, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, November 7, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, November 7, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED