BEAUTY UNALTERED Trademark
Trademark Overview
On Friday, April 27, 2018, a trademark application was filed for BEAUTY UNALTERED with the United States Patent and Trademark Office. The USPTO has given the BEAUTY UNALTERED trademark a serial number of 87896093. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Monday, August 4, 2025. This trademark is owned by CVS Pharmacy, Inc.. The BEAUTY UNALTERED trademark is filed in the Medical & Beauty Services & Agricultural Services category with the following description:
Information services in the fields of beauty, body image and body positivity
General Information
| Serial Number | 87896093 |
| Word Mark | BEAUTY UNALTERED |
| Filing Date | Friday, April 27, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Monday, August 4, 2025 |
| Registration Number | 5747200 |
| Registration Date | Tuesday, May 7, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 24, 2018 |
Trademark Statements
| Goods and Services | Information services in the fields of beauty, body image and body positivity |
Classification Information
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, May 5, 2018 |
| Primary Code | 044 |
| First Use Anywhere Date | Wednesday, January 31, 2018 |
| First Use In Commerce Date | Saturday, March 31, 2018 |
Trademark Owner History
| Party Name | CVS Pharmacy, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Woonsocket, RI 02895 |
| Party Name | CVS Pharmacy, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Woonsocket, RI 02895 |
| Party Name | CVS Pharmacy, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Woonsocket, RI 02895 |
Trademark Events
| Event Date | Event Description |
| Saturday, May 5, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 1, 2018 | NEW APPLICATION ENTERED |
| Tuesday, July 24, 2018 | PUBLISHED FOR OPPOSITION |
| Friday, March 15, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 2, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, June 19, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, June 19, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 4, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 24, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 18, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, March 15, 2019 | USE AMENDMENT FILED |
| Tuesday, April 2, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, April 4, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, March 31, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, August 4, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, August 4, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, August 4, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Friday, April 5, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 7, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 7, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
