BEAUTY UNALTERED Trademark
Trademark Overview
On Thursday, April 5, 2018, a trademark application was filed for BEAUTY UNALTERED with the United States Patent and Trademark Office. The USPTO has given the BEAUTY UNALTERED trademark a serial number of 87864636. The federal status of this trademark filing is REGISTERED as of Tuesday, July 2, 2019. This trademark is owned by CVS Pharmacy, Inc.. The BEAUTY UNALTERED trademark is filed in the Computer & Software Services & Scientific Services and Medical & Beauty Services & Agricultural Services categories with the following description:
Information services in the fields of beauty, body image and body positivity
Analysis and evaluation of the photographs of individuals depicted in advertising and marketing materials in order to determine conformity with certification standards
General Information
| Serial Number | 87864636 |
| Word Mark | BEAUTY UNALTERED |
| Filing Date | Thursday, April 5, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 2, 2019 |
| Registration Number | 5795509 |
| Registration Date | Tuesday, July 2, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 24, 2018 |
Trademark Statements
| Description of Mark | The mark consists of a heart shape appearing before the words "BEAUTY UNALTERED". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Information services in the fields of beauty, body image and body positivity |
| Goods and Services | Analysis and evaluation of the photographs of individuals depicted in advertising and marketing materials in order to determine conformity with certification standards |
Classification Information
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 13, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 13, 2018 |
| Primary Code | 044 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
Trademark Owner History
| Party Name | CVS Pharmacy, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Woonsocket, RI 02895 |
| Party Name | CVS Pharmacy, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Woonsocket, RI 02895 |
| Party Name | CVS Pharmacy, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Woonsocket, RI 02895 |
Trademark Events
| Event Date | Event Description |
| Monday, April 9, 2018 | NEW APPLICATION ENTERED |
| Wednesday, June 13, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, July 24, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Saturday, August 11, 2018 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Friday, April 13, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, April 14, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, June 14, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, June 19, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 4, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 24, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 3, 2018 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Tuesday, November 13, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 28, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, May 29, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, May 9, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, May 9, 2019 | USE AMENDMENT FILED |
| Wednesday, May 22, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, May 22, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, July 2, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 2, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
