| Serial Number | 87864629 |
| Word Mark | BEAUTY UNALTERED |
| Filing Date | Thursday, April 5, 2018 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Monday, September 22, 2025 |
| Registration Number | 5795508 |
| Registration Date | Tuesday, July 2, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 24, 2018 |
| Description of Mark | The mark consists of a heart shape appearing before the words "BEAUTY UNALTERED". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Information services in the fields of beauty, body image and body positivity |
| Goods and Services | Analysis and evaluation of the photographs of individuals depicted in advertising and marketing materials in order to determine conformity with certification standards |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 13, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 13, 2018 |
| Primary Code | 044 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| Party Name | CVS Pharmacy, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Woonsocket, RI 02895 |
| Party Name | CVS Pharmacy, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Woonsocket, RI 02895 |
| Party Name | CVS Pharmacy, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Woonsocket, RI 02895 |
| Event Date | Event Description |
| Monday, April 9, 2018 | NEW APPLICATION ENTERED |
| Friday, April 13, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, April 14, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, June 13, 2018 | ASSIGNED TO EXAMINER |
| Thursday, June 14, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, June 19, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 4, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 24, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 24, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Saturday, August 11, 2018 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Wednesday, October 3, 2018 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Tuesday, November 13, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, May 10, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Friday, May 10, 2019 | USE AMENDMENT FILED |
| Thursday, May 23, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, May 23, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, May 28, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, May 29, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, July 2, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 2, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, May 8, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, September 19, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, September 22, 2025 | POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED |
| Monday, September 22, 2025 | AFFIDAVIT UNDER SECT 15 ABANDONED |
| Monday, September 22, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Monday, September 22, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |