| Serial Number | 87582517 |
| Word Mark | BEAUTY THE NATURAL WAY |
| Filing Date | Thursday, August 24, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, December 13, 2024 |
| Registration Number | 5517269 |
| Registration Date | Tuesday, July 17, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 1, 2018 |
| Goods and Services | Non-medicated hair care preparations; hair care preparations and lotions for protecting hair from heat; Cosmetic oils; Facial creams; Non-medicated Eye Creams and Gels; Hair shampoos, conditioners, and oils; Non-medicated skin care preparations, shampoos, conditioners, preparations for the care and beauty of the hair; non-medicated preparations for nourishing the hair; beauty care cosmetics; non-medicated preparations for nourishing the skin; cosmetic preparations for the skin, scalp and body; solid powder for compacts; preparations for removing make-up; skin moisturizers; essential oils for personal use; after shave lotions; cosmetics preparations for baths; bleaching preparations for cosmetic use; aromatherapy oils and preparations, namely, essential oils for use in aromatherapy; cosmetic skin whitening creams; cosmetic hair dyes; eye make-up; cosmetic preparations for use in the shower and bath; non-medicated soaps, cosmetic soaps; essential oils, dentifrices, antiperspirants; deodorants for personal care; beauty masks; cosmetic cream, cosmetic masks, body powder and body scrubs; hand and body lotions; shaving preparations, non-medicated bath preparations, namely, beads, crystals, foam, gels, oil and powder; scented body sprays; exfoliate gels, moisturizing skin lotions, skin scrubs; self-tanning and artificial tanning preparations; cosmetic face creams, namely, non-medicated anti-aging creams and serums; skin creams, sun tan milk, sun tan lotions, shaving foams, sun tan oils and gels; sun screens; cosmetic preparations to alleviate sunburn; beauty lotions; beauty Oils; beauty soap; body and beauty care cosmetics |
| NOT AVAILABLE | "BEAUTY" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 29, 2017 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, August 17, 2017 |
| First Use In Commerce Date | Thursday, August 17, 2017 |
| Party Name | ALTERITY CONCEPTS LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90005 |
| Party Name | ALTERITY CONCEPTS LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90005 |
| Party Name | Eve Hansen LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Burbank, CA 91501 |
| Party Name | Eve Hansen LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Burbank, CA 91501 |
| Event Date | Event Description |
| Monday, August 28, 2017 | NEW APPLICATION ENTERED |
| Tuesday, August 29, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 29, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, December 13, 2017 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 13, 2017 | NON-FINAL ACTION E-MAILED |
| Wednesday, December 13, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, December 14, 2017 | NON-FINAL ACTION WRITTEN |
| Thursday, December 14, 2017 | NON-FINAL ACTION E-MAILED |
| Thursday, December 14, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, January 19, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, January 19, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, January 20, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, February 13, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, February 13, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, February 13, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, February 13, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, March 8, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 8, 2018 | NON-FINAL ACTION WRITTEN |
| Thursday, March 8, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, March 8, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, March 21, 2018 | ASSIGNED TO LIE |
| Thursday, March 22, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 22, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 26, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 11, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 1, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 1, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, May 2, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, July 17, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 17, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, July 9, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, December 13, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, December 13, 2024 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, December 13, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |