BEAUTY SHOULD BE GOOD FOR YOU Trademark

Trademark Overview


On Friday, May 25, 2018, a trademark application was filed for BEAUTY SHOULD BE GOOD FOR YOU with the United States Patent and Trademark Office. The USPTO has given the BEAUTY SHOULD BE GOOD FOR YOU trademark a serial number of 87983970. The federal status of this trademark filing is REGISTERED as of Tuesday, October 19, 2021. This trademark is owned by Counter Brands, LLC. The BEAUTY SHOULD BE GOOD FOR YOU trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Health and Beauty products, namely, cosmetics, makeup, non-medicated soaps, cosmetic masks, skin toner, astringents for cosmetic purposes, non-medicated skin care mists, skin moisturizers, skin lotions, cosmetic creams, eye creams, non-medicated skin serums
beauty should be good for you

General Information


Serial Number87983970
Word MarkBEAUTY SHOULD BE GOOD FOR YOU
Filing DateFriday, May 25, 2018
Status700 - REGISTERED
Status DateTuesday, October 19, 2021
Registration Number6531148
Registration DateTuesday, October 19, 2021
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 19, 2019

Trademark Statements


Goods and ServicesHealth and Beauty products, namely, cosmetics, makeup, non-medicated soaps, cosmetic masks, skin toner, astringents for cosmetic purposes, non-medicated skin care mists, skin moisturizers, skin lotions, cosmetic creams, eye creams, non-medicated skin serums

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSunday, June 3, 2018
Primary Code003
First Use Anywhere DateMonday, July 1, 2019
First Use In Commerce DateMonday, July 1, 2019

Trademark Owner History


Party NameG2G NEWCO, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSANTA MONICA, CA 90404

Party NameCounter Brands, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSanta Monica, CA 90401

Party NameCounter Brands, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSanta Monica, CA 90401

Party NameCounter Brands, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSanta Monica, CA 90401

Trademark Events


Event DateEvent Description
Tuesday, May 29, 2018NEW APPLICATION ENTERED
Sunday, June 3, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, August 24, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, August 24, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Saturday, September 15, 2018ASSIGNED TO EXAMINER
Sunday, September 16, 2018NON-FINAL ACTION WRITTEN
Sunday, September 16, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, September 16, 2018NON-FINAL ACTION E-MAILED
Wednesday, January 23, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, January 23, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, January 23, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, January 24, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, February 9, 2019ASSIGNED TO LIE
Wednesday, February 27, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 19, 2019PUBLISHED FOR OPPOSITION
Tuesday, March 19, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 14, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, November 13, 2019SOU TEAS EXTENSION RECEIVED
Wednesday, November 13, 2019SOU EXTENSION 1 FILED
Wednesday, November 13, 2019SOU EXTENSION 1 GRANTED
Friday, November 15, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, May 12, 2020SOU TEAS EXTENSION RECEIVED
Tuesday, May 12, 2020SOU EXTENSION 2 FILED
Tuesday, May 12, 2020SOU EXTENSION 2 GRANTED
Thursday, May 14, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, November 13, 2020SOU TEAS EXTENSION RECEIVED
Friday, November 13, 2020SOU EXTENSION 3 FILED
Friday, November 13, 2020SOU EXTENSION 3 GRANTED
Tuesday, November 17, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, May 14, 2021SOU TEAS EXTENSION RECEIVED
Friday, May 14, 2021SOU EXTENSION 4 FILED
Friday, May 14, 2021SOU EXTENSION 4 GRANTED
Tuesday, May 18, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 17, 2021TEAS STATEMENT OF USE RECEIVED
Tuesday, August 17, 2021TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, August 17, 2021DIVISIONAL REQUEST RECEIVED
Tuesday, August 17, 2021USE AMENDMENT FILED
Tuesday, August 24, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, August 24, 2021DIVISIONAL PROCESSING COMPLETE
Tuesday, August 24, 2021STATEMENT OF USE PROCESSING COMPLETE
Monday, September 13, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, September 14, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 19, 2021REGISTERED-PRINCIPAL REGISTER
Wednesday, May 3, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, August 29, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP