BEAUTY SHOULD BE GOOD FOR YOU Trademark

Trademark Overview


On Friday, May 25, 2018, a trademark application was filed for BEAUTY SHOULD BE GOOD FOR YOU with the United States Patent and Trademark Office. The USPTO has given the BEAUTY SHOULD BE GOOD FOR YOU trademark a serial number of 87937220. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, June 20, 2022. This trademark is owned by Counter Brands, LLC. The BEAUTY SHOULD BE GOOD FOR YOU trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Advertising, Business and Retail Services, Education & Entertainment Services, Computer & Software Services & Scientific Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Online blogs in the fields of cosmetics, skincare, beauty, health, wellness, nutrition, travel, recipes, style, decorating, health and beauty news and cosmetic composition awareness

Vitamins, dietary and nutritional supplements; Acne treatment preparations, namely, lotions, creams and gels; antibacterial soap, disinfectant soap and medicated soap; astringents for medical purposes

chemical peels for skin, body scrubs, exfoliating creams, hair tonics, sunblock lotions, sunblock sticks, sunblock sprays, cosmetic gels, cosmetic oils, makeup remover, wipes impregnated with makeup remover, lip balms, shaving creams, shaving lotions, after-shave, non- medicated shaving tonics, non-medicated shaving beard oils; shaving kits comprised of cosmetic cleansers, lotions, shave creams, and non-medicated beard oils; antiperspirants, deodorants; non-medicated hair care products, namely, shampoos, conditioners, hair styling sprays, hair sprays, hair gels, hair masks, and hair serums; nail care products, namely, nail polish, nail polish remover

Online retail store services featuring health and beauty products namely, cosmetics, makeup, soaps, masks, peels, scrubs, exfoliators, toners, tonics, astringents, mists, moisturizers, lotions, creams, eye creams, sunblock lotions, sunblock sticks, sunblock sprays, gels, oils, serums, makeup remover, makeup removing wipes, lip balms, shaving creams, shaving lotions, after-shave, shaving tonics, shaving beard oils, shaving kits comprised of cleansers, lotions, shave creams, and beard oils, antiperspirants, deodorants; Online retail store services featuring non-medicated hair care products, namely, shampoos, conditioners, hair styling sprays, hair sprays, hair gels, hair masks, hair serums; Online retail store services featuring nail care products, namely, nail polish, nail polish remover; Online retail store services featuring vitamins, dietary and nutritional supplements; Online retail store services featuring acne treatment preparations namely lotions, creams and gels; Network marketi...

Information services, namely, providing a website featuring information regarding beauty, healthy living and lifestyle wellness; beauty consultation services

Providing a website and online computer database featuring scientific research information about the formulation of cosmetics and skincare ingredients
beauty should be good for you

General Information


Serial Number87937220
Word MarkBEAUTY SHOULD BE GOOD FOR YOU
Filing DateFriday, May 25, 2018
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, June 20, 2022
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 19, 2019

Trademark Statements


Goods and ServicesOnline blogs in the fields of cosmetics, skincare, beauty, health, wellness, nutrition, travel, recipes, style, decorating, health and beauty news and cosmetic composition awareness
Goods and ServicesVitamins, dietary and nutritional supplements; Acne treatment preparations, namely, lotions, creams and gels; antibacterial soap, disinfectant soap and medicated soap; astringents for medical purposes
Goods and Serviceschemical peels for skin, body scrubs, exfoliating creams, hair tonics, sunblock lotions, sunblock sticks, sunblock sprays, cosmetic gels, cosmetic oils, makeup remover, wipes impregnated with makeup remover, lip balms, shaving creams, shaving lotions, after-shave, non- medicated shaving tonics, non-medicated shaving beard oils; shaving kits comprised of cosmetic cleansers, lotions, shave creams, and non-medicated beard oils; antiperspirants, deodorants; non-medicated hair care products, namely, shampoos, conditioners, hair styling sprays, hair sprays, hair gels, hair masks, and hair serums; nail care products, namely, nail polish, nail polish remover
Goods and ServicesOnline retail store services featuring health and beauty products namely, cosmetics, makeup, soaps, masks, peels, scrubs, exfoliators, toners, tonics, astringents, mists, moisturizers, lotions, creams, eye creams, sunblock lotions, sunblock sticks, sunblock sprays, gels, oils, serums, makeup remover, makeup removing wipes, lip balms, shaving creams, shaving lotions, after-shave, shaving tonics, shaving beard oils, shaving kits comprised of cleansers, lotions, shave creams, and beard oils, antiperspirants, deodorants; Online retail store services featuring non-medicated hair care products, namely, shampoos, conditioners, hair styling sprays, hair sprays, hair gels, hair masks, hair serums; Online retail store services featuring nail care products, namely, nail polish, nail polish remover; Online retail store services featuring vitamins, dietary and nutritional supplements; Online retail store services featuring acne treatment preparations namely lotions, creams and gels; Network marketing services; Direct marketing services; Providing a subscription-based customer loyalty membership program through issuance and processing of rewards, namely, directed donations to one of a pre-selected list of non-profit entities, for cosmetic purchases; Providing consumer product information about ingredient selection for cosmetics, skin care, hair care, nail care and beauty care products; Providing consumer product information via the Internet about ingredient selection for use in connection with cosmetics, skin care, hair care, and nail care and beauty care products
Goods and ServicesInformation services, namely, providing a website featuring information regarding beauty, healthy living and lifestyle wellness; beauty consultation services
Goods and ServicesProviding a website and online computer database featuring scientific research information about the formulation of cosmetics and skincare ingredients

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSunday, June 3, 2018
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateSunday, June 3, 2018
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSunday, June 3, 2018
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateSunday, June 3, 2018
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateSunday, June 3, 2018
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateSunday, June 3, 2018
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameCounter Brands, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSanta Monica, CA 90401

Party NameCounter Brands, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSanta Monica, CA 90401

Trademark Events


Event DateEvent Description
Tuesday, June 21, 2022ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, June 20, 2022ABANDONMENT - NO USE STATEMENT FILED
Wednesday, August 25, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, August 25, 2021CORRECTED NOA E-MAILED
Tuesday, August 24, 2021SOU EXTENSION 5 GRANTED
Tuesday, August 17, 2021SOU EXTENSION 5 FILED
Tuesday, August 24, 2021DIVISIONAL PROCESSING COMPLETE
Tuesday, August 17, 2021DIVISIONAL REQUEST RECEIVED
Tuesday, August 24, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, August 17, 2021TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, August 17, 2021SOU TEAS EXTENSION RECEIVED
Tuesday, May 18, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, May 14, 2021SOU EXTENSION 4 GRANTED
Friday, May 14, 2021SOU EXTENSION 4 FILED
Friday, May 14, 2021SOU TEAS EXTENSION RECEIVED
Tuesday, November 17, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, November 13, 2020SOU EXTENSION 3 GRANTED
Friday, November 13, 2020SOU EXTENSION 3 FILED
Friday, November 13, 2020SOU TEAS EXTENSION RECEIVED
Thursday, May 14, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, May 12, 2020SOU EXTENSION 2 GRANTED
Tuesday, May 12, 2020SOU EXTENSION 2 FILED
Tuesday, May 12, 2020SOU TEAS EXTENSION RECEIVED
Friday, November 15, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, November 13, 2019SOU EXTENSION 1 GRANTED
Wednesday, November 13, 2019SOU EXTENSION 1 FILED
Wednesday, November 13, 2019SOU TEAS EXTENSION RECEIVED
Tuesday, May 14, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 19, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 19, 2019PUBLISHED FOR OPPOSITION
Wednesday, February 27, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Saturday, February 9, 2019ASSIGNED TO LIE
Thursday, January 24, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 23, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, January 23, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 23, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sunday, September 16, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, September 16, 2018NON-FINAL ACTION E-MAILED
Sunday, September 16, 2018NON-FINAL ACTION WRITTEN
Saturday, September 15, 2018ASSIGNED TO EXAMINER
Friday, August 24, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, August 24, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sunday, June 3, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 29, 2018NEW APPLICATION ENTERED