BEAUTY SHIELD Trademark

Trademark Overview

On Wednesday, December 21, 2016, a trademark application was filed for BEAUTY SHIELD with the United States Patent and Trademark Office. The USPTO has given the BEAUTY SHIELD trademark a serial number of 87276383. The federal status of this trademark filing is REGISTERED as of Tuesday, August 11, 2020. This trademark is owned by e.l.f. Cosmetics, Inc.. The BEAUTY SHIELD trademark is filed in the Cosmetics & Cleaning Products category with the following description:

COSMETICS; COSMETICS AND PERSONAL CARE PRODUCTS, NAMELY, LIPSTICK, FACE AND BODY LOTIONS, FACE AND BODY CREAMS, FACE POWDER, FACIAL MOISTURIZERS; MAKE-UP KITS COMPRISED PRIMARILY OF FACE MAKE-UP PRIMER ALSO CONTAINING MAKE-UP BRUSHES
beauty shield

General Information

Serial Number87276383
Word MarkBEAUTY SHIELD
Filing DateWednesday, December 21, 2016
Status700 - REGISTERED
Status DateTuesday, August 11, 2020
Registration Number6124891
Registration DateTuesday, August 11, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 4, 2017

Trademark Statements

Goods and ServicesCOSMETICS; COSMETICS AND PERSONAL CARE PRODUCTS, NAMELY, LIPSTICK, FACE AND BODY LOTIONS, FACE AND BODY CREAMS, FACE POWDER, FACIAL MOISTURIZERS; MAKE-UP KITS COMPRISED PRIMARILY OF FACE MAKE-UP PRIMER ALSO CONTAINING MAKE-UP BRUSHES
NOT AVAILABLE"BEAUTY"

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, January 3, 2017
Primary Code003
First Use Anywhere DateTuesday, June 6, 2017
First Use In Commerce DateTuesday, June 6, 2017

Trademark Owner History

Party Namee.l.f. Cosmetics, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressOakland, CA 94607
Party Namee.l.f. Cosmetics, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressOakland, CA 94607
Party Namee.l.f. Cosmetics, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Trademark Events

Event DateEvent Description
Thursday, February 23, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, December 24, 2016NEW APPLICATION ENTERED
Tuesday, January 3, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, February 15, 2017ASSIGNED TO EXAMINER
Thursday, February 23, 2017EXAMINERS AMENDMENT -WRITTEN
Thursday, February 23, 2017EXAMINERS AMENDMENT E-MAILED
Thursday, February 23, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, February 23, 2017EXAMINER'S AMENDMENT ENTERED
Friday, May 25, 2018SOU EXTENSION 2 FILED
Wednesday, March 15, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 4, 2017PUBLISHED FOR OPPOSITION
Tuesday, April 4, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 30, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, November 29, 2017SOU TEAS EXTENSION RECEIVED
Wednesday, November 29, 2017SOU EXTENSION 1 FILED
Wednesday, November 29, 2017SOU EXTENSION 1 GRANTED
Friday, December 1, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, May 25, 2018SOU TEAS EXTENSION RECEIVED
Friday, May 25, 2018SOU EXTENSION 2 GRANTED
Tuesday, December 4, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Saturday, June 1, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, May 29, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, November 30, 2018SOU TEAS EXTENSION RECEIVED
Friday, November 30, 2018SOU EXTENSION 3 FILED
Friday, November 30, 2018SOU EXTENSION 3 GRANTED
Thursday, May 30, 2019SOU TEAS EXTENSION RECEIVED
Thursday, May 30, 2019SOU EXTENSION 4 FILED
Thursday, May 30, 2019SOU EXTENSION 4 GRANTED
Friday, October 11, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, December 2, 2019SOU EXTENSION 5 FILED
Thursday, December 5, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, December 5, 2019SOU EXTENSION 5 GRANTED
Monday, June 1, 2020USE AMENDMENT FILED
Friday, October 11, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, December 2, 2019SOU TEAS EXTENSION RECEIVED
Friday, December 6, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, June 1, 2020TEAS STATEMENT OF USE RECEIVED
Wednesday, June 3, 2020ITU OFFICE ACTION ISSUED FOR STATEMENT OF USE
Monday, June 29, 2020RESPONSE TO ITU OFFICE ACTION ENTERED
Saturday, July 4, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, August 11, 2020REGISTERED-PRINCIPAL REGISTER
Monday, August 11, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, July 7, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, June 29, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 29, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 30, 2020STATEMENT OF USE PROCESSING COMPLETE

Related Keywords

shield beauty face make body cosmetics kits comprised primarily brushes containing also