BEAUTY. POWER. LOVE. Trademark

Trademark Overview


On Thursday, January 14, 2016, a trademark application was filed for BEAUTY. POWER. LOVE. with the United States Patent and Trademark Office. The USPTO has given the BEAUTY. POWER. LOVE. trademark a serial number of 86875266. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, October 18, 2023. This trademark is owned by Lorde Beauty and Cosmetics, LLC. The BEAUTY. POWER. LOVE. trademark is filed in the Advertising, Business and Retail Services and Medical & Beauty Services & Agricultural Services categories with the following description:

Retail store services and on-line retail store services featuring cosmetics and make-up, perfume, essential oils, skin and facial cleansers, skin and facial moisturizers, makeup applicators and brushes, skincare products, cosmetic and toiletry bags, cases and carriers and apparel, namely, t-shirts; Fashion show exhibitions for commercial purposes

Cosmetic skin care services, namely, facials; in-person makeup consultation and application services on-site or in-house; Body waxing services; Cosmetic skin care services; Cosmetic face care services; Beauty consultation services in the selection and use of cosmetics, fragrances, beauty aids, personal care products, and bath, body and beauty products
beauty. power. love.

General Information


Serial Number86875266
Word MarkBEAUTY. POWER. LOVE.
Filing DateThursday, January 14, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, October 18, 2023
Registration Number5196641
Registration DateTuesday, May 2, 2017
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 5, 2016

Trademark Statements


Goods and ServicesRetail store services and on-line retail store services featuring cosmetics and make-up, perfume, essential oils, skin and facial cleansers, skin and facial moisturizers, makeup applicators and brushes, skincare products, cosmetic and toiletry bags, cases and carriers and apparel, namely, t-shirts; Fashion show exhibitions for commercial purposes
Goods and ServicesCosmetic skin care services, namely, facials; in-person makeup consultation and application services on-site or in-house; Body waxing services; Cosmetic skin care services; Cosmetic face care services; Beauty consultation services in the selection and use of cosmetics, fragrances, beauty aids, personal care products, and bath, body and beauty products
Disclaimer with Predetermined Text"BEAUTY"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, January 20, 2016
Primary Code035
First Use Anywhere DateTuesday, January 12, 2016
First Use In Commerce DateTuesday, January 12, 2016

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, January 20, 2016
Primary Code044
First Use Anywhere DateTuesday, January 12, 2016
First Use In Commerce DateTuesday, January 12, 2016

Trademark Owner History


Party NameLorde Beauty and Cosmetics, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressGrand Rapids, MI 49506

Party NameLorde Beauty and Cosmetics, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressGrand Rapids, MI 49506

Party NameLorde Beauty and Cosmetics, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressGrand Rapids, MI 49506

Trademark Events


Event DateEvent Description
Wednesday, October 18, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, October 18, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, October 18, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, April 18, 2023TEAS SECTION 8 & 15 RECEIVED
Monday, May 2, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, May 2, 2017REGISTERED-PRINCIPAL REGISTER
Friday, March 31, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, March 30, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, March 10, 2017STATEMENT OF USE PROCESSING COMPLETE
Tuesday, February 21, 2017USE AMENDMENT FILED
Monday, March 6, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 21, 2017TEAS STATEMENT OF USE RECEIVED
Tuesday, August 30, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 5, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 5, 2016PUBLISHED FOR OPPOSITION
Wednesday, June 15, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, May 26, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, May 26, 2016EXAMINER'S AMENDMENT ENTERED
Thursday, May 26, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, May 26, 2016EXAMINERS AMENDMENT E-MAILED
Thursday, May 26, 2016EXAMINERS AMENDMENT -WRITTEN
Saturday, May 7, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, May 7, 2016NON-FINAL ACTION E-MAILED
Saturday, May 7, 2016NON-FINAL ACTION WRITTEN
Saturday, April 30, 2016ASSIGNED TO EXAMINER
Wednesday, January 20, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 18, 2016NEW APPLICATION ENTERED