BEAUTY OF CHANGE Trademark

Trademark Overview


On Tuesday, May 26, 2015, a trademark application was filed for BEAUTY OF CHANGE with the United States Patent and Trademark Office. The USPTO has given the BEAUTY OF CHANGE trademark a serial number of 86641671. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, October 28, 2025. This trademark is owned by EVERVIOLET, LLC. The BEAUTY OF CHANGE trademark is filed in the Clothing & Apparel Products category with the following description:

Athletic tops and bottoms for women; bras; camisoles; coverups; head wear; hooded pullovers; leggings; lingerie; lounge pants; loungewear; negligees; panties; scarves; shorts; sleepwear; sport bras; sweaters; sweatshirts; swimwear; t-shirts; tank tops; wraps
beauty of change

General Information


Serial Number86641671
Word MarkBEAUTY OF CHANGE
Filing DateTuesday, May 26, 2015
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, October 28, 2025
Registration Number5709967
Registration DateTuesday, March 26, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 20, 2015

Trademark Statements


Goods and ServicesAthletic tops and bottoms for women; bras; camisoles; coverups; head wear; hooded pullovers; leggings; lingerie; lounge pants; loungewear; negligees; panties; scarves; shorts; sleepwear; sport bras; sweaters; sweatshirts; swimwear; t-shirts; tank tops; wraps

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateTuesday, June 2, 2015
Primary Code025
First Use Anywhere DateFriday, October 5, 2018
First Use In Commerce DateFriday, October 5, 2018

Trademark Owner History


Party NameEVERVIOLET, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSAN ANSELMO, CA 94960

Party NameEVERVIOLET, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLarkspur, CA 94960

Party NameEVERVIOLET, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLarkspur, CA 94960

Party NameEVERVIOLET, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, CA 94111

Trademark Events


Event DateEvent Description
Friday, May 29, 2015NEW APPLICATION ENTERED
Tuesday, June 2, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, September 4, 2015ASSIGNED TO EXAMINER
Saturday, September 12, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 30, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 20, 2015PUBLISHED FOR OPPOSITION
Tuesday, October 20, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 15, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, February 5, 2016NOA MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, June 15, 2016SOU TEAS EXTENSION RECEIVED
Wednesday, June 15, 2016SOU EXTENSION 1 FILED
Wednesday, June 15, 2016SOU EXTENSION 1 GRANTED
Friday, June 17, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, November 3, 2016SOU TEAS EXTENSION RECEIVED
Thursday, November 17, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, November 3, 2016SOU EXTENSION 2 FILED
Thursday, November 17, 2016SOU EXTENSION 2 GRANTED
Friday, November 18, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, June 13, 2017SOU TEAS EXTENSION RECEIVED
Tuesday, June 13, 2017SOU EXTENSION 3 FILED
Tuesday, June 13, 2017SOU EXTENSION 3 GRANTED
Thursday, June 15, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, January 15, 2018ABANDONMENT - NO USE STATEMENT FILED
Tuesday, January 16, 2018ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Tuesday, January 23, 2018TEAS PETITION TO REVIVE RECEIVED
Tuesday, January 23, 2018PETITION TO REVIVE-GRANTED
Tuesday, January 23, 2018SOU EXTENSION RECEIVED WITH TEAS PETITION
Tuesday, January 23, 2018NOTICE OF REVIVAL - E-MAILED
Friday, December 15, 2017SOU EXTENSION 4 FILED
Thursday, February 22, 2018SOU EXTENSION 4 GRANTED
Friday, February 23, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 13, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 13, 2018SOU TEAS EXTENSION RECEIVED
Wednesday, June 13, 2018SOU EXTENSION 5 FILED
Thursday, June 14, 2018SOU EXTENSION 5 GRANTED
Friday, June 15, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, December 10, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 10, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 12, 2018TEAS STATEMENT OF USE RECEIVED
Wednesday, December 12, 2018USE AMENDMENT FILED
Friday, December 14, 2018STATEMENT OF USE PROCESSING COMPLETE
Monday, February 18, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, February 19, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, March 6, 2019ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, March 26, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, March 26, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, January 13, 2025TEAS SECTION 8 & 15 RECEIVED
Tuesday, April 29, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, April 29, 2025POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Wednesday, October 22, 2025TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Tuesday, October 28, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, October 28, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED