| Serial Number | 87830858 |
| Word Mark | BEAUTY, LIKE FOOD, SHOULD BE A HEALTH CHOICE. |
| Filing Date | Monday, March 12, 2018 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Thursday, February 29, 2024 |
| Registration Number | 5626019 |
| Registration Date | Tuesday, December 11, 2018 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 25, 2018 |
| Goods and Services | Beauty creams; Beauty creams for body care; Beauty gels; Beauty lotions; Beauty masks; Beauty serums; Cosmetic creams; Cosmetic masks; Cosmetic preparations; Cosmetic preparations for skin care; Cosmetic preparations for skin renewal; Cosmetic sunscreen preparations; Cosmetics and cosmetic preparations; Body and beauty care cosmetics; Cleansing creams; Face and body beauty creams; Facial beauty masks |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 19, 2018 |
| Primary Code | 003 |
| First Use Anywhere Date | Friday, May 15, 2015 |
| First Use In Commerce Date | Friday, May 15, 2015 |
| Party Name | ASA Universal Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Monica, CA 90405 |
| Party Name | ASA Universal Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Woodland Hills, CA 91364 |
| Party Name | ASA Universal Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Woodland Hills, CA 91364 |
| Event Date | Event Description |
| Thursday, February 29, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Thursday, February 29, 2024 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Tuesday, February 20, 2024 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Sunday, February 11, 2024 | PROOF OF USE INTERIM ACTION ISSUED |
| Sunday, February 11, 2024 | PROOF OF USE INTERIM ACTION ISSUED |
| Thursday, February 1, 2024 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Tuesday, January 16, 2024 | OFFICE ACTION ISSUED POU1 |
| Sunday, January 14, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, December 11, 2023 | TEAS SECTION 8 RECEIVED |
| Monday, December 11, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, December 11, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 25, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 25, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 5, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 21, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 14, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 14, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 6, 2018 | ASSIGNED TO LIE |
| Thursday, July 19, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 22, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 22, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, June 22, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, June 22, 2018 | ASSIGNED TO EXAMINER |
| Monday, March 19, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 15, 2018 | NEW APPLICATION ENTERED |