BEAUTY IS TRUTH. EXPRESS YOURS. Trademark

Trademark Overview


On Sunday, May 7, 2017, a trademark application was filed for BEAUTY IS TRUTH. EXPRESS YOURS. with the United States Patent and Trademark Office. The USPTO has given the BEAUTY IS TRUTH. EXPRESS YOURS. trademark a serial number of 87439681. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 11, 2025. This trademark is owned by Alma Veritas LLC. The BEAUTY IS TRUTH. EXPRESS YOURS. trademark is filed in the Jewelry Products category with the following description:

Bracelets; Bangle bracelets; Charity bracelets; Charm bracelets; Stainless steel jewelry bracelets
beauty is truth. express yours.

General Information


Serial Number87439681
Word MarkBEAUTY IS TRUTH. EXPRESS YOURS.
Filing DateSunday, May 7, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, July 11, 2025
Registration Number5644359
Registration DateTuesday, January 1, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 9, 2018

Trademark Statements


Goods and ServicesBracelets; Bangle bracelets; Charity bracelets; Charm bracelets; Stainless steel jewelry bracelets

Classification Information


International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateSaturday, July 12, 2025
Primary Code014
First Use Anywhere DateFriday, December 29, 2017
First Use In Commerce DateFriday, December 29, 2017

Trademark Owner History


Party NameAlma Veritas LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressDover, DE 19901

Party NameAlma Veritas LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressDover, DE 19901

Party NameAlma Veritas LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressDover, DE 19901

Trademark Events


Event DateEvent Description
Wednesday, May 10, 2017NEW APPLICATION ENTERED
Thursday, August 3, 2017ASSIGNED TO EXAMINER
Tuesday, October 24, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 24, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 8, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sunday, November 19, 2017ASSIGNED TO LIE
Monday, November 20, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, November 20, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, December 3, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 20, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, May 11, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 7, 2017NON-FINAL ACTION WRITTEN
Monday, August 7, 2017NON-FINAL ACTION E-MAILED
Monday, August 7, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, January 9, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, September 5, 2018TEAS STATEMENT OF USE RECEIVED
Wednesday, September 5, 2018USE AMENDMENT FILED
Thursday, September 27, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, September 27, 2018STATEMENT OF USE PROCESSING COMPLETE
Tuesday, January 9, 2018PUBLISHED FOR OPPOSITION
Tuesday, March 6, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, September 27, 2018NON-FINAL ACTION E-MAILED
Thursday, September 27, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, October 30, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, October 30, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, November 26, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 27, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, January 1, 2019REGISTERED-PRINCIPAL REGISTER
Monday, January 1, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, July 11, 2025CANCELLED SEC. 8 (6-YR)
Thursday, October 25, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 27, 2018SU - NON-FINAL ACTION - WRITTEN