| Serial Number | 77134420 |
| Word Mark | BEAUTY IS AS BEAUTY DOES |
| Filing Date | Monday, March 19, 2007 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, April 26, 2018 |
| Registration Number | 3432289 |
| Registration Date | Tuesday, May 20, 2008 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 7, 2007 |
| Goods and Services | Providing information regarding the selection and use of personal care products, cosmetics, perfumery, toiletries, bath and body products, skin care products, hair care products, beauty treatments, color analysis, lifestyle and personal appearance; Beauty consultation services in the field of selection and use of personal care products, cosmetics, perfumery, toiletries, bath and body products, skin care products, hair care products, beauty treatments, color analysis, lifestyle and personal appearance |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 22, 2007 |
| Primary Code | 044 |
| First Use Anywhere Date | Monday, February 4, 2008 |
| First Use In Commerce Date | Monday, February 4, 2008 |
| Party Name | Aveda Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55449 |
| Party Name | Aveda Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55449 |
| Party Name | Aveda Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55449 |
| Event Date | Event Description |
| Thursday, April 26, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, April 26, 2018 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, April 26, 2018 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, April 26, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, April 16, 2018 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, May 20, 2017 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, June 4, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, June 4, 2014 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, May 19, 2014 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Wednesday, June 4, 2014 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, May 19, 2014 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, May 20, 2008 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, April 17, 2008 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Thursday, April 17, 2008 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, March 5, 2008 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, February 11, 2008 | USE AMENDMENT FILED |
| Monday, February 11, 2008 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 30, 2007 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, August 7, 2007 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 18, 2007 | NOTICE OF PUBLICATION |
| Saturday, June 30, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, June 22, 2007 | ASSIGNED TO LIE |
| Wednesday, May 23, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, May 21, 2007 | ASSIGNED TO EXAMINER |
| Thursday, March 22, 2007 | NEW APPLICATION ENTERED IN TRAM |