BEAUTY IS A CHOICE Trademark

Trademark Overview


On Thursday, May 7, 2020, a trademark application was filed for BEAUTY IS A CHOICE with the United States Patent and Trademark Office. The USPTO has given the BEAUTY IS A CHOICE trademark a serial number of 79291177. The federal status of this trademark filing is REGISTERED as of Tuesday, February 16, 2021. This trademark is owned by MEDA - VITA S.P.A.. The BEAUTY IS A CHOICE trademark is filed in the Cosmetics & Cleaning Products, Advertising and Business and Retail Services categories with the following description:

Cosmetics; hair balsam; hair dyes; shampoos; hair creams; hair gel; hair moisturisers, namely, hair care creams; hair spray; cosmetic hair lotions; hair care lotions; oils for hair conditioning; hair pomades; hair straightening preparations; hair lighteners; hair mousse; hair tonic; hair dyeing preparations; Hair care preparations and non-medicated hair treatment preparations for cosmetic purposes; hair waving preparations; hair strengthening treatment lotions; cosmetic preparations for skin care; cosmetics for the use on the hair; preparations for setting hair; body and facial creams in the field of cosmetics; cosmetic hand creams; cosmetic preparations for body care; make-up preparations; make-up powder; make-up removing preparations; make-up preparations for the face and body; eye make-up; make-up foundations

Advertising; rental of advertising space; dissemination of advertising matter; publicity columns preparation; advertising by mail order featuring the distribution of leaflets, printed matter and samples; arranging newspaper subscriptions for others; publicity columns preparation, namely, publication of publicity texts; business management; business administration; providing office functions; distribution of advertising materials in the nature of leaflets and samples; business inquiries; provision of commercial information; business research; analyses and appraisals of enterprises; book-keeping; document reproduction in the nature of photocopying services; recruitment agency; computerized file management; data input and processing services all in the nature of computer data entry services; data search in computer files for others, namely, computer file management; organization of exhibitions for commercial or advertising purposes; on-line advertising on a computer network; rental of adv...
beauty is a choice

General Information


Serial Number79291177
Word MarkBEAUTY IS A CHOICE
Filing DateThursday, May 7, 2020
Status700 - REGISTERED
Status DateTuesday, February 16, 2021
Registration Number6268965
Registration DateTuesday, February 16, 2021
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 1, 2020

Trademark Statements


Goods and ServicesCosmetics; hair balsam; hair dyes; shampoos; hair creams; hair gel; hair moisturisers, namely, hair care creams; hair spray; cosmetic hair lotions; hair care lotions; oils for hair conditioning; hair pomades; hair straightening preparations; hair lighteners; hair mousse; hair tonic; hair dyeing preparations; Hair care preparations and non-medicated hair treatment preparations for cosmetic purposes; hair waving preparations; hair strengthening treatment lotions; cosmetic preparations for skin care; cosmetics for the use on the hair; preparations for setting hair; body and facial creams in the field of cosmetics; cosmetic hand creams; cosmetic preparations for body care; make-up preparations; make-up powder; make-up removing preparations; make-up preparations for the face and body; eye make-up; make-up foundations
Goods and ServicesAdvertising; rental of advertising space; dissemination of advertising matter; publicity columns preparation; advertising by mail order featuring the distribution of leaflets, printed matter and samples; arranging newspaper subscriptions for others; publicity columns preparation, namely, publication of publicity texts; business management; business administration; providing office functions; distribution of advertising materials in the nature of leaflets and samples; business inquiries; provision of commercial information; business research; analyses and appraisals of enterprises; book-keeping; document reproduction in the nature of photocopying services; recruitment agency; computerized file management; data input and processing services all in the nature of computer data entry services; data search in computer files for others, namely, computer file management; organization of exhibitions for commercial or advertising purposes; on-line advertising on a computer network; rental of advertising space on communications media; public relations services; modelling for advertising or sales promotion; bill-posting; shop window dressing; import-export agencies; sales promotion for others; services relating to the presentation of products to the public, namely, organization and conducting of product presentations; advertising services relating to the commercialization of new products; online retail store services relating to cosmetic and beauty products; retail store services in relation to hair products; brand evaluation services; product launch services, namely, business consultation and management regarding launching of new products; display services for merchandise, namely, shop window display arrangement services; organizing and conducting trade shows and exhibitions for commercial or advertising purposes; brand creation services in the nature of advertising and promotional services featuring the creation of brands; window dressing and display arrangement services; dissemination services of advertisement matter; product demonstrations and product display services in the nature of product merchandising for others in the nature of inventory display and shelf arrangement; shop window dressing services; retail store services in relation to beauty implements for humans; marketing research in the fields of cosmetics, perfumery and beauty products; magazine advertising; radio and television advertising; publication of publicity materials; promotion of fairs for trade purposes; promoting the goods and services of others through the distribution of discount cards; advertising services in the nature of arranging of product launches; product marketing; business management of customer loyalty, incentive or promotional schemes; market research; auctioneering services; presentation of goods on communication media, for retail purposes in the nature of providing television home shopping services in the field of general consumer merchandise; commercial information and advice to consumers in the choice of products and services, commercial administration of the licensing of goods and services of others

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, August 14, 2020
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, August 14, 2020
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMEDA - VITA S.P.A.
Party Type30 - Original Registrant
Legal Entity Type09 - Joint Stock Company
AddressIT

Party NameMEDA - VITA S.P.A.
Party Type20 - Owner at Publication
Legal Entity Type09 - Joint Stock Company
AddressIT

Party NameMEDA - VITA S.P.A.
Party Type10 - Original Applicant
Legal Entity Type09 - Joint Stock Company
AddressIT

Trademark Events


Event DateEvent Description
Saturday, October 15, 2022NEW REPRESENTATIVE AT IB RECEIVED
Monday, June 7, 2021FINAL DECISION TRANSACTION PROCESSED BY IB
Tuesday, May 18, 2021FINAL DISPOSITION NOTICE SENT TO IB
Tuesday, May 18, 2021FINAL DISPOSITION PROCESSED
Sunday, May 16, 2021FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Tuesday, February 16, 2021REGISTERED-PRINCIPAL REGISTER
Tuesday, December 1, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 1, 2020PUBLISHED FOR OPPOSITION
Wednesday, November 11, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, October 22, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Sunday, October 4, 2020REFUSAL PROCESSED BY IB
Friday, October 2, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 1, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 1, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, October 1, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, October 1, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, October 1, 2020TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Thursday, October 1, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, October 1, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, October 1, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, September 14, 2020NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Monday, September 14, 2020REFUSAL PROCESSED BY MPU
Thursday, August 20, 2020NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Wednesday, August 19, 2020NON-FINAL ACTION WRITTEN
Tuesday, August 18, 2020APPLICATION FILING RECEIPT MAILED
Friday, August 14, 2020ASSIGNED TO EXAMINER
Friday, August 14, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, August 13, 2020LIMITATION FROM ORIGINAL APPLICATION ENTERED
Thursday, August 6, 2020SN ASSIGNED FOR SECT 66A APPL FROM IB