BEAUTY IRL Trademark

Trademark Overview


On Thursday, August 20, 2015, a trademark application was filed for BEAUTY IRL with the United States Patent and Trademark Office. The USPTO has given the BEAUTY IRL trademark a serial number of 86731927. The federal status of this trademark filing is REGISTERED as of Tuesday, January 22, 2019. This trademark is owned by Agency for the Performing Arts, Inc.. The BEAUTY IRL trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:

Entertainment services, namely, planning and conducting festivals featuring beauty; organizing events in the field of beauty for cultural or educational purposes; entertainment media production services for television and internet; online digital video, audio and multimedia entertainment publishing services; online digital publishing services

Advertising and marketing services, namely, promoting the goods and services of others; advertising services; promoting the goods and services of others by providing a website in the field of beauty; advertising and commercial information services, provided via the Internet and mobile devices; promoting the goods and services of others by providing a website featuring information regarding beauty related products and services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, Internet marketing, electronic mail, mobile marketing, blogging and other forms of passive, sharable or viral communications channels
beauty irl

General Information


Serial Number86731927
Word MarkBEAUTY IRL
Filing DateThursday, August 20, 2015
Status700 - REGISTERED
Status DateTuesday, January 22, 2019
Registration Number5661763
Registration DateTuesday, January 22, 2019
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 20, 2018

Trademark Statements


Goods and ServicesEntertainment services, namely, planning and conducting festivals featuring beauty; organizing events in the field of beauty for cultural or educational purposes; entertainment media production services for television and internet; online digital video, audio and multimedia entertainment publishing services; online digital publishing services
Goods and ServicesAdvertising and marketing services, namely, promoting the goods and services of others; advertising services; promoting the goods and services of others by providing a website in the field of beauty; advertising and commercial information services, provided via the Internet and mobile devices; promoting the goods and services of others by providing a website featuring information regarding beauty related products and services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, Internet marketing, electronic mail, mobile marketing, blogging and other forms of passive, sharable or viral communications channels
Disclaimer with Predetermined Text"BEAUTY" FROM CLASSES 35 AND 41

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, August 26, 2015
Primary Code035
First Use Anywhere DateSunday, August 26, 2018
First Use In Commerce DateSunday, August 26, 2018

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, August 26, 2015
Primary Code041
First Use Anywhere DateSunday, August 26, 2018
First Use In Commerce DateSunday, August 26, 2018

Trademark Owner History


Party NameCVS PHARMACY, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWOONSOCKET, RI 02895

Party NameCVS PHARMACY, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressWOONSOCKET, RI 02895

Party NameAgency for the Performing Arts, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBeverly Hills, CA 90212

Party NameAgency for the Performing Arts, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBeverly Hills, CA 90212

Trademark Events


Event DateEvent Description
Monday, January 22, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, January 22, 2019REGISTERED-PRINCIPAL REGISTER
Thursday, December 20, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, December 19, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, December 3, 2018STATEMENT OF USE PROCESSING COMPLETE
Thursday, November 15, 2018USE AMENDMENT FILED
Monday, December 3, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, November 15, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, November 15, 2018TEAS STATEMENT OF USE RECEIVED
Monday, July 23, 2018ASSIGNED TO EXAMINER
Friday, June 15, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, June 15, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 13, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, May 15, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, April 6, 2018CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED
Monday, April 2, 2018ASSIGNED TO PETITION STAFF
Tuesday, March 20, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 20, 2018PUBLISHED FOR OPPOSITION
Friday, March 16, 2018TEAS POST PUBLICATION AMENDMENT RECEIVED
Wednesday, February 28, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 13, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 11, 2017NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Monday, September 11, 2017LETTER OF SUSPENSION E-MAILED
Monday, September 11, 2017SUSPENSION LETTER WRITTEN
Thursday, August 17, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, August 17, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, August 14, 2017TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, February 14, 2017NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, February 14, 2017FINAL REFUSAL E-MAILED
Tuesday, February 14, 2017FINAL REFUSAL WRITTEN
Friday, December 30, 2016SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Friday, July 8, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 20, 2016NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Monday, June 20, 2016LETTER OF SUSPENSION E-MAILED
Monday, June 20, 2016SUSPENSION LETTER WRITTEN
Thursday, June 16, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, June 16, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 15, 2016ASSIGNED TO LIE
Tuesday, June 7, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, December 7, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, December 7, 2015NON-FINAL ACTION E-MAILED
Monday, December 7, 2015NON-FINAL ACTION WRITTEN
Thursday, December 3, 2015ASSIGNED TO EXAMINER
Wednesday, August 26, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 24, 2015NEW APPLICATION ENTERED