BEAUTY IN REAL LIFE Trademark

Trademark Overview

On Thursday, August 20, 2015, a trademark application was filed for BEAUTY IN REAL LIFE with the United States Patent and Trademark Office. The USPTO has given the BEAUTY IN REAL LIFE trademark a serial number of 86731920. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Thursday, August 28, 2025. This trademark is owned by Agency for the Performing Arts, Inc.. The BEAUTY IN REAL LIFE trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising and marketing services, namely, promoting the goods and services of others; advertising services; advertising and commercial information services, provided via the Internet and mobile devices; advertising and marketing services provided by means of indirect methods of marketing communications, namely, [ social media, ] Internet marketing [ , electronic mail, mobile marketing, blogging and other forms of passive, sharable or viral communications channels ]
beauty in real life

General Information

Serial Number86731920
Word MarkBEAUTY IN REAL LIFE
Filing DateThursday, August 20, 2015
Status701 - SECTION 8 - ACCEPTED
Status DateThursday, August 28, 2025
Registration Number5612214
Registration DateTuesday, November 20, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 23, 2016

Trademark Statements

Goods and ServicesAdvertising and marketing services, namely, promoting the goods and services of others; advertising services; advertising and commercial information services, provided via the Internet and mobile devices; advertising and marketing services provided by means of indirect methods of marketing communications, namely, [ social media, ] Internet marketing [ , electronic mail, mobile marketing, blogging and other forms of passive, sharable or viral communications channels ]

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, August 26, 2015
Primary Code035
First Use Anywhere DateThursday, April 19, 2018
First Use In Commerce DateThursday, April 19, 2018

Trademark Owner History

Party NameCVS PHARMACY, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWOONSOCKET, RI 02895
Party NameCVS PHARMACY, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressWOONSOCKET, RI 02895
Party NameAgency for the Performing Arts, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBeverly Hills, CA 90212
Party NameAgency for the Performing Arts, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBeverly Hills, CA 90212

Trademark Events

Event DateEvent Description
Tuesday, December 8, 2015NON-FINAL ACTION WRITTEN
Monday, August 24, 2015NEW APPLICATION ENTERED
Wednesday, August 26, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, December 3, 2015ASSIGNED TO EXAMINER
Tuesday, December 8, 2015NON-FINAL ACTION E-MAILED
Tuesday, December 8, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, June 7, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, June 15, 2016ASSIGNED TO LIE
Thursday, June 16, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 16, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, July 7, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, July 8, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 14, 2016ASSIGNED TO LIE
Wednesday, July 20, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, August 3, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 23, 2016PUBLISHED FOR OPPOSITION
Tuesday, August 23, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 18, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, April 17, 2017SOU TEAS EXTENSION RECEIVED
Monday, April 17, 2017SOU EXTENSION 1 FILED
Monday, April 17, 2017SOU EXTENSION 1 GRANTED
Wednesday, April 19, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 18, 2017SOU TEAS EXTENSION RECEIVED
Wednesday, October 18, 2017SOU EXTENSION 2 FILED
Wednesday, October 18, 2017SOU EXTENSION 2 GRANTED
Friday, October 20, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, March 16, 2018SOU TEAS EXTENSION RECEIVED
Friday, March 16, 2018SOU EXTENSION 3 FILED
Monday, March 26, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, March 26, 2018SOU EXTENSION 3 GRANTED
Tuesday, March 27, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 13, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, June 15, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, June 15, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, July 23, 2018ASSIGNED TO EXAMINER
Monday, October 15, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, October 15, 2018TEAS STATEMENT OF USE RECEIVED
Monday, October 15, 2018USE AMENDMENT FILED
Wednesday, October 17, 2018STATEMENT OF USE PROCESSING COMPLETE
Thursday, October 18, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, October 18, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, October 19, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 20, 2018REGISTERED-PRINCIPAL REGISTER
Monday, November 20, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, May 14, 2025TEAS SECTION 8 RECEIVED
Wednesday, August 27, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, August 28, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED
Thursday, August 28, 2025NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Related Keywords

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