BEAUTY HAPPENS HERE Trademark

Trademark Overview


On Thursday, September 18, 2025, a trademark application was filed for BEAUTY HAPPENS HERE with the United States Patent and Trademark Office. The USPTO has given the BEAUTY HAPPENS HERE trademark a serial number of 99400125. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, February 17, 2026. This trademark is owned by Ulta Beauty, Inc.. The BEAUTY HAPPENS HERE trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Advertising, Business and Retail Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

After sun gels, after sun lotions, beauty balm creams, blush, body butter, body cream, body lotions, body scrub, body sprays, body wash, Concealers for skin, face, and body, cosmetic pads, cotton balls for cosmetic purposes, cotton swabs for cosmetic purposes, eye cream, eye shadows, eyeliner pencils, eyeliners, face creams, Non-medicated facial cleansers, facial moisturizer with SPF, facial moisturizer, facial oils, foundations, hair creams, hair glaze, hair masks, hair mousse, hair oils, hair shampoos and conditioners, hair sprays, hand creams, Non-medicated hand soaps, lip balm, lip gloss, lip liner, lip stains, lipsticks, make-up primer, make-up remover, make-up sets, mascaras, nail hardeners, nail polish, nail polish base coat, nail polish top coat, pressed face powder, self-tanning preparations, shower and bath gel, skin bronzer, sunscreen

wellness products, namely, vitamins, dietary and nutritional supplements, minerals supplements

beauty salon services, namely, hair cutting, hairdressing, facials, skin care, nail care, manicures and pedicures; providing information in the field of wellness

Retail store services and on-line retail store services featuring health and beauty aids cosmetics, hair care products, and perfumes; administration of a customer loyalty program which allows members to redeem points through the issuance of membership cards; administration of a customer loyalty program which allows members to earn and redeem awards through the issuance of a credit card; administration of a program for enabling credit card users to obtain discounts on products; retail store and online retail store services featuring wellness products, namely, vitamins, supplements, minerals, and devices; Provision of an online marketplace for buyers and sellers of goods and services; business intermediary services for the sale and purchase of goods and services, namely, facilitating transactions between buyers and sellers through providing buyers with information about sellers, goods, and/or services; Retail store and on-line retail store services featuring cosmetics, health and beauty ...
beauty happens here

General Information


Serial Number99400125
Word MarkBEAUTY HAPPENS HERE
Filing DateThursday, September 18, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, February 17, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 17, 2026

Trademark Statements


Goods and ServicesAfter sun gels, after sun lotions, beauty balm creams, blush, body butter, body cream, body lotions, body scrub, body sprays, body wash, Concealers for skin, face, and body, cosmetic pads, cotton balls for cosmetic purposes, cotton swabs for cosmetic purposes, eye cream, eye shadows, eyeliner pencils, eyeliners, face creams, Non-medicated facial cleansers, facial moisturizer with SPF, facial moisturizer, facial oils, foundations, hair creams, hair glaze, hair masks, hair mousse, hair oils, hair shampoos and conditioners, hair sprays, hand creams, Non-medicated hand soaps, lip balm, lip gloss, lip liner, lip stains, lipsticks, make-up primer, make-up remover, make-up sets, mascaras, nail hardeners, nail polish, nail polish base coat, nail polish top coat, pressed face powder, self-tanning preparations, shower and bath gel, skin bronzer, sunscreen
Goods and Serviceswellness products, namely, vitamins, dietary and nutritional supplements, minerals supplements
Goods and Servicesbeauty salon services, namely, hair cutting, hairdressing, facials, skin care, nail care, manicures and pedicures; providing information in the field of wellness
Goods and ServicesRetail store services and on-line retail store services featuring health and beauty aids cosmetics, hair care products, and perfumes; administration of a customer loyalty program which allows members to redeem points through the issuance of membership cards; administration of a customer loyalty program which allows members to earn and redeem awards through the issuance of a credit card; administration of a program for enabling credit card users to obtain discounts on products; retail store and online retail store services featuring wellness products, namely, vitamins, supplements, minerals, and devices; Provision of an online marketplace for buyers and sellers of goods and services; business intermediary services for the sale and purchase of goods and services, namely, facilitating transactions between buyers and sellers through providing buyers with information about sellers, goods, and/or services; Retail store and on-line retail store services featuring cosmetics, health and beauty aids, wellness products, haircare products, perfumes and personal care products

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, September 18, 2025
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateThursday, September 18, 2025
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, September 18, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, September 18, 2025
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameUlta Beauty, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBolingbrook, IL 60440

Party NameUlta Beauty, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBolingbrook, IL 60440

Trademark Events


Event DateEvent Description
Thursday, September 18, 2025NEW APPLICATION ENTERED
Thursday, September 18, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 18, 2025APPLICATION FILING RECEIPT MAILED
Saturday, November 1, 2025ASSIGNED TO EXAMINER
Saturday, November 8, 2025NON-FINAL ACTION WRITTEN
Saturday, November 8, 2025NON-FINAL ACTION E-MAILED
Saturday, November 8, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, January 19, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, January 19, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, January 19, 2026TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, January 21, 2026APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 11, 2026NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 17, 2026PUBLISHED FOR OPPOSITION
Tuesday, February 17, 2026OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED