| Serial Number | 90241975 |
| Word Mark | BEAUTY BEGINS WITH TRUTH |
| Filing Date | Thursday, October 8, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 4, 2022 |
| Registration Number | 6867038 |
| Registration Date | Tuesday, October 4, 2022 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 2, 2021 |
| Goods and Services | Educational and entertainment services, namely, production and providing an ongoing multimedia program and non-downloadable videos featuring information, instructional techniques, and tutorials concerning skin care, beauty care, cosmetics and wellness; on-line journals, namely, blogs featuring non-downloadable information, videos and online tutorials in the field of skin care, beauty care, cosmetics, and wellness; providing non-downloadable articles in the field of beauty care, beauty products, cosmetics, and skincare |
| Goods and Services | Dietary supplements; antioxidant dietary supplements for personal care and beauty regimens that address skin hydration and anti-aging concerns; medicated skin care products, namely, acne treatment preparations |
| Goods and Services | Non-medicated skin care preparations; cosmetic preparations; cosmetic preparations for skin care; cosmetics; perfumes; non-medicated skin care products, namely, skin cleansers, make-up removing preparations, skin toners, exfoliant liquids, peels, lotions, gels, serums, sprays, scrubs and creams, face moisturizers, hand moisturizers, face creams, hand creams, body lotions, face lotions, facial and body masks; non-medicated tinted skin moisturizers; eye creams and gels; non-medicated acne treatment preparations, namely, salicylic-acid- and benzoyl-peroxide-based acne cleansers, toners, lotions, and serums not for medical purposes; retinol moisturizers, creams and serums for cosmetic purposes; non-medicated pore refining and blemish and oil control products, namely, pore tightening masks, toners, serums, and peels used as cosmetics; non-medicated skin brightening serums, namely, acid- and vitamin-based serums used to fade dark spots and improve skin tone and non-medicated anti-aging serums; nonmedicated sunscreen preparations; self-tanning preparations; skin bronzer and skin bronzing powder; skin lightening creams; non-medicated lip care products, namely, lip balms, lip exfoliating creams and scrubs, lipsticks, lip protectors and lipscreens being non-medicated lip balm and lip gloss incorporating nonmedicated sunscreen preparations; non-medicated hair and body care products, namely, skin cleansers, exfoliant creams, lotions, and toners, body lotion, body mist, body oils, body creams, body balm, hair shampoos, body shampoos being body wash, hair conditioner, shaving cream, shaving gel; pre-moistened cosmetic towelettes; cuticle removing preparations and nail care preparations; tooth whiteners for cosmetic purposes; hair care and cosmetic kits primarily comprised of one or more of the foregoing non-medicated hair care, skin care, or cosmetic products |
| Goods and Services | On-line retail store services featuring skin care products, cosmetics, cosmetic applicators and tools, bags, cosmetic accessories and publications featuring information on skin care products, cosmetics, wellness, health, and beauty; retail store services featuring skin care products, cosmetics, cosmetic applicators and tools, bags, cosmetic accessories and publications featuring information on skin care products, cosmetics, wellness, health and beauty; providing consumer information about the skin care and cosmetic industry, health and beauty products to educate consumers on products and to assist consumers in choosing the best products for them; commercial information and advice for consumers on selecting beauty and skin care products and services; distributorship services in the field of cosmetics, skin care products, and personal care products |
| Goods and Services | Providing information about skin and beauty care, namely, providing information about beauty and providing beauty care and skincare information via a website; Beauty consultation services in the selection and use of cosmetics, beauty aids, personal care products, and bath, body and beauty products; Beauty and skincare consultation services; Beauty analysis to determine beauty products, skin care, and cosmetics that are best suited to particular individual |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 24, 2020 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, April 30, 2019 |
| First Use In Commerce Date | Tuesday, April 30, 2019 |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 24, 2020 |
| Primary Code | 005 |
| First Use Anywhere Date | Tuesday, April 30, 2019 |
| First Use In Commerce Date | Tuesday, April 30, 2019 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 24, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, April 30, 2019 |
| First Use In Commerce Date | Tuesday, April 30, 2019 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 24, 2020 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, April 30, 2019 |
| First Use In Commerce Date | Tuesday, April 30, 2019 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 24, 2020 |
| Primary Code | 044 |
| First Use Anywhere Date | Tuesday, April 30, 2019 |
| First Use In Commerce Date | Tuesday, April 30, 2019 |
| Party Name | Paula's Choice, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Seattle, WA 98104 |
| Party Name | Paula's Choice, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Seattle, WA 98104 |
| Party Name | Paula's Choice, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Seattle, WA 98104 |
| Event Date | Event Description |
| Monday, October 12, 2020 | NEW APPLICATION ENTERED |
| Tuesday, November 24, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 8, 2021 | ASSIGNED TO EXAMINER |
| Monday, March 15, 2021 | NON-FINAL ACTION WRITTEN |
| Monday, March 15, 2021 | NON-FINAL ACTION E-MAILED |
| Monday, March 15, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, June 14, 2021 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Monday, June 14, 2021 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Friday, July 2, 2021 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Friday, July 2, 2021 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Tuesday, August 3, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, August 3, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, August 3, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, August 3, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, September 28, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 28, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, September 28, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, September 28, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, October 13, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 2, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 2, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 28, 2021 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 21, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 21, 2022 | USE AMENDMENT FILED |
| Wednesday, July 13, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, July 18, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, August 31, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, September 1, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 4, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 4, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, December 24, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 24, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, December 24, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |