BEAUTY BEGINS HERE Trademark

Trademark Overview


On Tuesday, December 21, 2004, a trademark application was filed for BEAUTY BEGINS HERE with the United States Patent and Trademark Office. The USPTO has given the BEAUTY BEGINS HERE trademark a serial number of 76625760. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, March 28, 2017. This trademark is owned by Mary Kay Inc.. The BEAUTY BEGINS HERE trademark is filed in the Paper & Printed Material Products category with the following description:

Printed matter, namely, catalogs featuring cosmetics, fragrances, toiletries, and related accessories for the aforementioned goods
beauty begins here

General Information


Serial Number76625760
Word MarkBEAUTY BEGINS HERE
Filing DateTuesday, December 21, 2004
Status800 - REGISTERED AND RENEWED
Status DateTuesday, March 28, 2017
Registration Number3165737
Registration DateTuesday, October 31, 2006
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 25, 2005

Trademark Statements


Goods and ServicesPrinted matter, namely, catalogs featuring cosmetics, fragrances, toiletries, and related accessories for the aforementioned goods

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, January 14, 2005
Primary Code016
First Use Anywhere DateThursday, June 16, 2005
First Use In Commerce DateThursday, June 16, 2005

Trademark Owner History


Party NameMary Kay Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressAddison, TX 75001

Party NameMary Kay Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDallas, TX 753799045

Party NameMary Kay Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDallas, TX 753799045

Trademark Events


Event DateEvent Description
Friday, January 14, 2005NEW APPLICATION ENTERED
Tuesday, July 26, 2005ASSIGNED TO EXAMINER
Wednesday, July 27, 2005APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, August 5, 2005ASSIGNED TO LIE
Friday, August 5, 2005LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, October 5, 2005NOTICE OF PUBLICATION
Tuesday, October 25, 2005PUBLISHED FOR OPPOSITION
Tuesday, January 17, 2006NOA MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, May 31, 2006ASSIGNED TO EXAMINER
Monday, July 17, 2006PAPER RECEIVED
Monday, July 17, 2006USE AMENDMENT FILED
Monday, August 28, 2006STATEMENT OF USE PROCESSING COMPLETE
Thursday, August 31, 2006ASSIGNED TO EXAMINER
Monday, September 11, 2006ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, September 15, 2006ASSIGNED TO LIE
Tuesday, September 26, 2006LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, October 31, 2006REGISTERED-PRINCIPAL REGISTER
Monday, April 29, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 29, 2013TEAS SECTION 8 & 15 RECEIVED
Saturday, May 18, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, May 18, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sunday, May 19, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, October 31, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, January 30, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 30, 2017TEAS SECTION 8 & 9 RECEIVED
Tuesday, March 28, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, March 28, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, March 28, 2017REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, March 28, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, October 31, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED