BEAUTY 360: REINVENTING BEAUTY Trademark

Trademark Overview


On Wednesday, December 10, 2014, a trademark application was filed for BEAUTY 360: REINVENTING BEAUTY with the United States Patent and Trademark Office. The USPTO has given the BEAUTY 360: REINVENTING BEAUTY trademark a serial number of 86476540. The federal status of this trademark filing is PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED as of Tuesday, August 1, 2023. This trademark is owned by CVS Pharmacy, Inc.. The BEAUTY 360: REINVENTING BEAUTY trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Hand Tool Products, Furniture Products, Houseware & Glass Products, Fabrics & Textile Products, Lace, Ribbons, and Embroidery & Fancy Goods categories with the following description:

Manicure and personal care implements, namely, nail clippers, nail files, nail buffers, scissors, and razors, handles specifically adapted for shaving razors, razor blade refill cartridges, [ electric hair trimmers, ] cuticle pushers, foot files, [ eyelash curlers, ] tweezers [, electric and electronic depilatory appliances ]

[ Medicated acne and skin care treatment preparations; medicated hair growth treatments ]

[ Hair care implements, namely, pony tail holders, bobby pins, hair ties, hair bands, hair clips, barrettes, hair elastics, electric and non-electric hair rollers; hair styling implements, namely, plastic styling inserts used to hold hair in a bun shape or an updo ]

Cosmetics and personal care items, namely, [ nail polish, ] nail polish remover, [ lipstick, rouge, eyeliner, mascara, cotton sticks and buffs in the nature of cotton balls for cosmetic purposes, cotton swab eye make-up applicators, artificial eye lashes, false nails, ] face and body soaps, gel cream for the hair, [ hair shampoos, hair conditioners, non-medicated hair serums; ] skin lotion, skin cleanser, non-medicated foot powder, hand lotion, [ nail care preparations, nail drying spray, nail polish in strip form, cuticle cream, nail top coat, cosmetic facial blotting papers, ] make-up removers, pumice stone for personal use, [ eyelash adhesive, artificial eyelashes, cosmetic brush cleaner, gel eye masks, skin masks; make up, namely, foundation make-up and eye shadow; ] anti-aging creams, anti-aging lotions, non-medicated anti-aging serums, anti-aging gels, bath oil, [ bath salts, ] massage oils, [ lip balm, lip primer, hair spray, hair color, ] body powder, [ aftershave, ] pre-shave ...

[ Bath accessories, namely, bath gloves, bath towels and hair towels ]

Facial sponges for applying make-up, namely, cosmetic sponges, cosmetic sponge wedges, and cosmetic sponge make-up applicators; [ nail cleaning brushes, ] make-up brushes [, bath and shower brushes, loofah sponges being bath products; specialty socks and gloves, namely, exfoliating mitts and socks; hair combs, hair brushes ]

[ Mirrors; bath accessories, namely, bath pillows, hand held mirrors, and stand free beauty mirrors ]
beauty 360: reinventing beauty

General Information


Serial Number86476540
Word MarkBEAUTY 360: REINVENTING BEAUTY
Filing DateWednesday, December 10, 2014
Status705 - PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, August 1, 2023
Registration Number5151675
Registration DateTuesday, February 28, 2017
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 10, 2015

Trademark Statements


Goods and ServicesManicure and personal care implements, namely, nail clippers, nail files, nail buffers, scissors, and razors, handles specifically adapted for shaving razors, razor blade refill cartridges, [ electric hair trimmers, ] cuticle pushers, foot files, [ eyelash curlers, ] tweezers [, electric and electronic depilatory appliances ]
Goods and Services[ Medicated acne and skin care treatment preparations; medicated hair growth treatments ]
Goods and Services[ Hair care implements, namely, pony tail holders, bobby pins, hair ties, hair bands, hair clips, barrettes, hair elastics, electric and non-electric hair rollers; hair styling implements, namely, plastic styling inserts used to hold hair in a bun shape or an updo ]
Goods and ServicesCosmetics and personal care items, namely, [ nail polish, ] nail polish remover, [ lipstick, rouge, eyeliner, mascara, cotton sticks and buffs in the nature of cotton balls for cosmetic purposes, cotton swab eye make-up applicators, artificial eye lashes, false nails, ] face and body soaps, gel cream for the hair, [ hair shampoos, hair conditioners, non-medicated hair serums; ] skin lotion, skin cleanser, non-medicated foot powder, hand lotion, [ nail care preparations, nail drying spray, nail polish in strip form, cuticle cream, nail top coat, cosmetic facial blotting papers, ] make-up removers, pumice stone for personal use, [ eyelash adhesive, artificial eyelashes, cosmetic brush cleaner, gel eye masks, skin masks; make up, namely, foundation make-up and eye shadow; ] anti-aging creams, anti-aging lotions, non-medicated anti-aging serums, anti-aging gels, bath oil, [ bath salts, ] massage oils, [ lip balm, lip primer, hair spray, hair color, ] body powder, [ aftershave, ] pre-shave creams [ and liquids ], [ bleaching preparations for hair, hair removing cream, antiperspirants and deodorants for personal use, ] hand soaps, non-medicated acne and skin care treatment preparations, [ skin whitening preparations featuring bleach, depilatory creams, depilatory lotions, ] hair gels [, hair mousse ]
Goods and Services[ Bath accessories, namely, bath gloves, bath towels and hair towels ]
Goods and ServicesFacial sponges for applying make-up, namely, cosmetic sponges, cosmetic sponge wedges, and cosmetic sponge make-up applicators; [ nail cleaning brushes, ] make-up brushes [, bath and shower brushes, loofah sponges being bath products; specialty socks and gloves, namely, exfoliating mitts and socks; hair combs, hair brushes ]
Disclaimer with Predetermined Text"BEAUTY"
Goods and Services[ Mirrors; bath accessories, namely, bath pillows, hand held mirrors, and stand free beauty mirrors ]

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, December 15, 2014
Primary Code003
First Use Anywhere DateSaturday, January 31, 2015
First Use In Commerce DateSaturday, January 31, 2015

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateTuesday, August 1, 2023
Primary Code005
First Use Anywhere DateSaturday, January 2, 2016
First Use In Commerce DateSaturday, January 2, 2016

International Class008 - Hand tools and implements (hand-operated); cutlery; side arms; razors.
US Class Codes023, 028, 044
Class Status Code6 - Active
Class Status DateMonday, December 15, 2014
Primary Code008
First Use Anywhere DateSaturday, September 27, 2014
First Use In Commerce DateSaturday, September 27, 2014

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateTuesday, August 1, 2023
Primary Code020
First Use Anywhere DateSaturday, December 13, 2014
First Use In Commerce DateSaturday, December 13, 2014

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateMonday, December 15, 2014
Primary Code021
First Use Anywhere DateSaturday, July 12, 2014
First Use In Commerce DateSaturday, July 12, 2014

International Class024 - Textiles and textile goods, not included in other classes; beds and table covers.
US Class Codes042, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateTuesday, August 1, 2023
Primary Code024
First Use Anywhere DateSaturday, July 30, 2016
First Use In Commerce DateSaturday, July 30, 2016

International Class026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers.
US Class Codes037, 039, 040, 042, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateTuesday, August 1, 2023
Primary Code026
First Use Anywhere DateSaturday, May 7, 2016
First Use In Commerce DateSaturday, May 7, 2016

Trademark Owner History


Party NameCVS Pharmacy, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Party NameCVS Pharmacy, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Party NameCVS Pharmacy, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Trademark Events


Event DateEvent Description
Tuesday, August 1, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, August 1, 2023REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, August 1, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, February 3, 2023TEAS SECTION 8 & 15 RECEIVED
Monday, February 28, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, February 28, 2017REGISTERED-PRINCIPAL REGISTER
Friday, January 27, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, January 26, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, January 21, 2017STATEMENT OF USE PROCESSING COMPLETE
Wednesday, January 4, 2017USE AMENDMENT FILED
Saturday, January 21, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, January 4, 2017TEAS STATEMENT OF USE RECEIVED
Tuesday, July 5, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 24, 2016EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Monday, April 25, 2016CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED
Monday, April 18, 2016ASSIGNED TO PETITION STAFF
Tuesday, April 5, 2016TEAS POST PUBLICATION AMENDMENT RECEIVED
Tuesday, April 5, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, February 8, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, February 8, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 14, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, December 10, 2015EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, December 8, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 8, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, November 10, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 10, 2015PUBLISHED FOR OPPOSITION
Wednesday, October 21, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, October 5, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, October 5, 2015ASSIGNED TO LIE
Tuesday, September 8, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 8, 2015EXAMINER'S AMENDMENT ENTERED
Tuesday, September 8, 2015NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, September 8, 2015EXAMINERS AMENDMENT E-MAILED
Tuesday, September 8, 2015EXAMINERS AMENDMENT -WRITTEN
Tuesday, March 10, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, March 10, 2015NON-FINAL ACTION E-MAILED
Tuesday, March 10, 2015NON-FINAL ACTION WRITTEN
Monday, March 9, 2015ASSIGNED TO EXAMINER
Monday, December 15, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, December 13, 2014NEW APPLICATION ENTERED