| Serial Number | 90628732 |
| Word Mark | BEAT THE LAG |
| Filing Date | Wednesday, April 7, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 22, 2022 |
| Registration Number | 6677049 |
| Registration Date | Tuesday, March 22, 2022 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 4, 2022 |
| Goods and Services | Providing entertainment and educational programs in the nature of photographic, audio, video presentations in the field of gaming and dairy products as nutritional snacks; entertainment services in the nature of recipe contests; entertainment services, namely, appearances by social media influencers |
| Goods and Services | Promoting public awareness about the benefits of dairy and dairy products through all forms of advertising and public relations; providing consumer information about the benefits of dairy and dairy products; promoting the sale of dairy and dairy products for others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 14, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, May 15, 2021 |
| First Use In Commerce Date | Saturday, May 15, 2021 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 14, 2021 |
| Primary Code | 041 |
| First Use Anywhere Date | Saturday, May 15, 2021 |
| First Use In Commerce Date | Saturday, May 15, 2021 |
| Party Name | Dairy Management, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Rosemont, IL 60018 |
| Party Name | Dairy Management, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Rosemont, IL 60018 |
| Party Name | Dairy Management, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Rosemont, IL 60018 |
| Event Date | Event Description |
| Tuesday, March 22, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 4, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 4, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 15, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 30, 2021 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Sunday, November 28, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, November 28, 2021 | USE AMENDMENT ACCEPTED |
| Tuesday, November 23, 2021 | ASSIGNED TO EXAMINER |
| Friday, July 16, 2021 | AMENDMENT TO USE PROCESSING COMPLETE |
| Friday, July 16, 2021 | USE AMENDMENT FILED |
| Thursday, June 24, 2021 | TEAS AMENDMENT OF USE RECEIVED |
| Wednesday, July 14, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, April 10, 2021 | NEW APPLICATION ENTERED IN TRAM |