| Serial Number | 78174165 |
| Word Mark | BEAT THE BOOKSTORE |
| Filing Date | Monday, October 14, 2002 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 3, 2015 |
| Registration Number | 2879136 |
| Registration Date | Tuesday, August 31, 2004 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 8, 2004 |
| Disclaimer with Predetermined Text | "BOOKSTORE" |
| Goods and Services | Retail and Wholesales store services and online ordering services featuring new and used college textbooks, kindergarten through grade 12 textbooks and trade books |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 3, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, September 1, 2001 |
| First Use In Commerce Date | Saturday, September 1, 2001 |
| Party Name | UCENTIVE, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SALT LAKE CITY, UT 84106 |
| Party Name | 3P ASSET HOLDING LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SALT LAKE CITY, UT 84111 |
| Party Name | Beat The Bookstore, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Valley City, UT 84119 |
| Party Name | Beat The Bookstore, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Provo, UT 84606 |
| Party Name | Beat The Bookstore, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Provo, UT 84606 |
| Event Date | Event Description |
| Friday, April 3, 2015 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, December 22, 2010 | UNDELIVERABLE MAIL - NO ACTION TAKEN |
| Monday, November 29, 2010 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, September 29, 2009 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Wednesday, November 4, 2009 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, October 28, 2009 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, October 19, 2009 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Wednesday, October 14, 2009 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, September 29, 2009 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, May 21, 2008 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 19, 2005 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, August 31, 2004 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 8, 2004 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 19, 2004 | NOTICE OF PUBLICATION |
| Friday, March 19, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, March 11, 2004 | ASSIGNED TO EXAMINER |
| Thursday, February 26, 2004 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, February 26, 2004 | PAPER RECEIVED |
| Tuesday, December 2, 2003 | NON-FINAL ACTION E-MAILED |
| Tuesday, September 16, 2003 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 16, 2003 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, September 16, 2003 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 28, 2003 | NON-FINAL ACTION E-MAILED |
| Thursday, March 20, 2003 | ASSIGNED TO EXAMINER |